Follow the Leaders: The Search for 1,000 True Fans

Enter the Inspirational Pottery and Book Pairings Giveaway (active until January 27th, 2017) and you could win one of 5 Random Cosmic Mugs paired with one of 5 copies of “Tools of Titans” by Tim Ferriss totally free. Tools of Titans is a compilation of nearly 200 interviews that I had already heard before reading the book. This story tells how the lessons and strategies from “Tools Of Titans” have helped the Cherrico Pottery Team and I during our search for 1,000 True Fans.

The reason we are giving away five copies of “Tools of Titans” is because the real world stories in this book have helped me and maybe they can help you. They’re incredible.

“The Tim Ferriss Show” podcast was the precursor to Tools of Titans. I’ve listened to almost every episode. Here is what I learned:

“Don’t take advice from anyone who has not been able to implement the same advice successfully themselves.”

– Tim Ferriss, quoted in his Podcast Episode #144

The reason we’re giving away five free Random Cosmic Mugs is because we simply want to spread more cosmic love here on our Pale Blue Dot. Over 100 Cosmic Mugs have already entered the world for free through our blog giveaways, by giving them out to my friends and by shipping free pots to important people.

You could call giveaways a “marketing strategy” but in some ways they are totally inappropriate and irresponsible.

“Money is to a business what oxygen is to the human body. Cash flow is the lifeblood of business. The bank pumps cash in and out like the heart pumps blood. Sales bring in money like the lungs bring in oxygen. In 2013 I experienced the terror of running out of money, which was akin to feeling suffocated.”

Quoted in my American Craft Council authorship: A Potter’s Journey: Launching a Pottery Business Venture and Fighting to Keep it Alive”

Businesses need revenue. Plain and simple. I’ve felt the suffocating pain of running out of money before. Why should we spend so much time, effort and money giving away free pottery when we need pottery sales to survive?

Since 2014, we have been shipping free Cosmic Mugs to people you might refer to as “celebrity influencers.” Our goal was to get our best pots into the hands of people who are already impacting millions of people in powerful, positive ways.

Here are just a few replies from folks who received Cosmic Mugs as gifts:

Many of these replies brought me to tears. Giving away free Cosmic Mugs let me directly connect with my heroes. If you own a Cosmic Mug, you are in the company of all of these people.

Giveaways are expensive, but they create incredible connections that impact the world in powerful, positive ways. Even with the high expenses, that seems like a worthy goal.

“You are the average of the five people you most associate with.”

– Tim Ferriss, quoted in Business Insider

P.s. Thanks for reading this far! I’m curious…who are people who have impacted your life positively? Scroll down to leave a reply here on our website and we will give you 3 more entries to the Inspirational Pottery and Book Pairings Giveaway (active until January 27th, 2017).

Image sources:

Neil deGrasse Tyson, Chris Hadfield, Seth Godin, Ryan Holiday, Bryan Callen, Tim Ferriss

How Meditation Helped Me Set A Pottery World Record

Back in February, 2015, I read “The Obstacle Is The Way” just before setting the new pottery Guinness World Records title for ‘most pots thrown in one how by an individual, which you can watch in this Facebook video. This story tells how I trained my body and mind to achieve the feat.

“That looks so calming and relaxing…absolutely peaceful to watch… so soothing…”

Thousands of people watch my Facebook throwing demos and typically say things like this. I really appreciate the sentiment. Unfortunately, they can’t feel how pottery making is actually really tough. Ridiculously tough.

Yes it’s hard because it requires a lot of skill, but it’s also hard on your body. Hands, arms, back and leg muscles are tight. Slouching posture feels natural, but must be corrected to avoid back injuries. Intense concentration keeps pots flowing off the kick wheel, but the slightest error ruins the entire pot. Even when I get into a meditative rhythm after 10-20 pots, my mind instantly begins wandering, requiring even more intense concentration.

All of those stresses were amplified during the world record attempt, even causing me to throw out my back during practice.

Let’s back up a bit. For one full year, I practiced for the Guinness World Records title for ‘most pots thrown in one hour by an individual’ by creating over 1,000 of the required “planters” for the record attempt. Slowly and methodically these pots came off the wheel over many months of practice, on top of another 3,500+ pots that I needed to create and sell to make a living. Three weeks before the record attempt, I quickened pace, training like I was going to run a marathon.

Training began the day after returning from Japan. Tokyo, Kyoto and Mount Fuji were incredibly inspiring. Happily back to work in my pottery studio in Minnesota, I began training at full speed. The previous record holder from the UK beat the record on an electric wheel, but I planned to use my traditional, Japanese kick wheel. With no motor, you can’t just crank the engine and move your hands. It requires your full body.

“Awesome!” I thought. “It will look so cool breaking the record with a kick wheel. Let’s do this!”

I prepared 100 pounds of clay, sat down at the wheel and immediately, painfully threw my back out.

Handstands at Mount Fuji might have boosted my ego a bit. This was the second time I threw out my back from throwing too much pottery too quickly. Last year, I was in bed for two days straight and couldn’t make pots for a week. Fortunately, this time the lower back tweak was minor.

Two days later, I returned to training more carefully. 350+ pounds of clay were required for the record attempt and I couldn’t even throw one third of that. No more screwing around.

21 days after returning from Japan, I set a new Guinness World Records title for ‘most pots thrown in one hour by an individual. Here was my daily regime during that three week training period:

  • No alcohol
  • 10 minutes daily mediation using the free Headspace App
  • 2 hour workouts: 1-2 miles running before full body exercises guided by the free Freeletics App
  • 1 hour stretching: 15 minutes before workouts, 45 minutes after
  • 3-4 hours pottery practice

The mental strain was stifling:

  • “What if I throw my back out again?”
  • “What if I fail in front of 8 volunteers, photographers, reporters, kids, friends who drove 60 miles?”
  • “What if I miss a requirement and GWR rejects us?”
  • “How do I get 350 pounds of clay measured into 2 pound balls and moved 6 miles, up 3 flights of stairs. What if THAT throws my back out?”
  • “Not drinking sucks. I want a beer.”

Three things helped me conquer my mental demons:

  1. Meditation
  2. The Obstacle Is The Way by Ryan Holiday
  3. Red Hot Chili Peppers: Stadium Arcadium, Jupiter and Mars

During his TED Talk video, Andy Puddicombe’s juggling and public speaking skills make the benefits of meditation self evident.

The Obstacle Is The Way was a “quake book” for me. Streaming it on Audible three times in three weeks helped me optimistically explore every possible way to conquer the record.

150 pots in one hour was the record to beat. One day before the attempt, I set up a stopwatch and threw 48 pots in 19 minutes. Do the math and you get one pot every 23.75 seconds. Beating the record required one pot every 24 seconds. I was barely scraping by and had to triple the throwing time.  Those margins were too close for comfort.

“When America first sent astronauts into space, they trained them in one skill more than any other: the art of not panicking.”

– Ryan Holiday

When I sat down to attempt the record, I had no idea whether or not I could beat it. Eight volunteers needed directions, 30 people were patiently staring at me and the 375 pounds of clay was sitting next to me, beginning to dry.

A stroke of good fortune hit. Someone randomly put on my all time favorite album: “Stadium Arcadium” by the Red Hot Chili Peppers blasted through the loud speakers.

The clock started. I wasn’t worried. I got into a rhythm and the flow started. For the next hour, the benefits of meditation were obvious. It was easy to ignore the huge influx of distracting sounds, questions, gaze of the crowd and bullshit doubts in my own mind. I found myself singing along to the Chili Peppers tunes. The rest is history.

“We don’t rise to the level of our expectations, we fall to the level of our training.”

– Archilochos, quoted by Tim Ferriss

The “Wow Factor”

Seth Godin describes a “Purple Cow” as an example of something truly remarkable. Any person on the planet who happened to pass by a purple cow would exclaim, “Wow!” It would be worthy of remarking on.

The “wow factor” was how I described my art during college, before I ever heard of Seth Godin. It needed to help people feel a sense of awe. College professors urged me to explore abstract, sculptural art and the result was Mindscape: an art installation with over 1,000 abstract sculptures.


Sculpture doesn’t currently pay the bills. During college, I discovered that pottery could, but needed to change my path. One of the biggest challenges since has been trying to craft truly remarkable pottery that is capable of communicating a comparable, “WOAH!” as stepping inside 1,000+ sculptures.

Purple Cow helped me filter this energy into an original, gorgeous coffee mug, which evolved into the “Cosmic Mug” over years spent finding my artistic voice. Communicating the “wow factor” through photography was another obstacle we had to tackle, while switching from local pottery sales to online sales all over the world.

This photo has the “wow factor” thanks to talented photographer Nicole Pederson.

“If a narrative isn’t working, well then, really, why are you using it? The narrative isn’t done to you; the narrative is something that you choose. Once we can dig deep and find a different narrative, then we ought to be able to change the game.”

– Seth Godin, qtd in “Tools of Titans” by Tim Ferriss, Page 239.


P.s. Seth Godin is also featured at length in “Tools of Titans” starting on page 237. Enter the Inspirational Pottery and Book Pairings Giveaway (active until January 27th, 2017) and you could win one of 5 Random Cosmic Mugs paired with one of 5 copies of “Tools of Titans” totally free.

5 Cherrico Pottery Holiday Deals

Whenever I can create a surplus of pottery, we can offer you great deals. Please enjoy these 5 awesome deals for pottery that will arrive anywhere nationwide in time for Christmas. Coupon expiration: Thursday, December 15th 2016. Please purchase by December 15th to guarantee nationwide arrival before Christmas. Happy Holidays to you and yours!

$15 Funky Bowls

funky-bowl-banner-cherrico-pottery-edited

(NEW) 70% off all Cosmic Cups!

Coupon Code: HOLIDAYCOSMIC70

50% off all Nuka Cobalt Pottery

Coupon Code: HOLIDAYCOBALT50

nukacobaltcollage

40% off all Mountain Pottery

Coupon Code: HOLIDAYMT40

mountainpotterycollage

$39 Cosmic Mugs with Free Nationwide Shipping

Coupon expiration: Thursday, December 15th 2016. Please purchase by December 15th to guarantee nationwide arrival before Christmas. Happy Holidays to you and yours!

“It’s the small things, done consistently, that are the big things.

Tim Ferriss, author, quoted in his new book Tools of Titans

 Photography by: Nicole Pederson