Handmade Art You Can Use Everyday
This is the sixth post in a series entitled, “A Potter’s Journey” for American Craft Council’s website. This post tells the story of growing my pottery business into a profitable livelihood:
“A Potter’s Journey: Growing a Profitable Pottery Business”
This is the fifth post in a series entitled, “A Potter’s Journey” for American Craft Council’s website. This post tells the story of launching my pottery business venture immediately after college graduation, as well as the trials and tribulations that I overcame during the first 3 years of business:
“A Potter’s Journey: Launching a Pottery Business Venture and Fighting to Keep it Alive”
Check back for my newest pottery, available in my online store December 1st:
With the winter-threatening winds howling outside, can you believe this sunny photo was taken less than two weeks ago? On Sunday, September 29th, the weather was a summery 80 degrees for the Millstream Arts Festival. Sixty-four artists sweated it out on the streets of St. Joseph, bringing in sales not only for themselves, but also for local businesses.
Joel’s unique symbiotic partnership with the Local Blend continues to cultivate this relationship between artist and business year-round. This was Joel’s fourth year participating in Millstream and his second year throwing pots in front of the Local Blend. This location and his kick-powered wheel have consistently shown to bring in more sales. If you weren’t looking closely as you strolled down Minnesota Street, you may have missed him because of the crowd that gathered to watch pots being made!
Many of you may have heard about (and maybe entered!) Joel’s recent Shark Tank Pottery Giveaway. We selected the winners the day after Millstream, and gave those who stopped by the booth one last reminder to enter.
As fun as this contest was, as much as Joel wants to bring his wheel to national TV – the local community remains paramount to his business model and poignant to him as an artist. This is where his pottery began. The local community is where Joel earns his livelihood, giving him the stability to pursue his bigger dreams and schemes.
Joel participates in 3 weekly farmers’ markets in Sartell, St. Cloud, and St. Joseph, Minnesota. These farmers’ markets, along with art festivals such as Millstream and Art in Bayfront Park in Duluth, Minnesota, cultivate the local emphasis essential to Joel’s artistic philosophy. Here, customers can handle the pottery, watch it being made, and get to know the artist.
Then, when someone takes home a mug, its mysteries become more accessible and appreciated. That spiral in the clay, those finger marks in the glaze, they now have memory and meaning in them.
When Joel went to see Bill Gossman at a small pottery workshop in New London, the time-tested artist wedged, centered, and threw 25-50lb. blocks of clay at a time. These blocks, impressive in themselves, soon became massive 3-4ft. jugs that Gossman needed to finish in multiple sections. If you have ever thrown pottery or seen somebody throw pottery, then you’ll understand the effort Gossman needed just to raise that amount of clay once. He did it three times per jug.
As someone who’s only thrown about ten functional mugs in his life, potters like Gossman amaze me. They possess an unparalleled dedication to their craft. And like any professional athlete, these guys will often spend years practicing and perfecting their work before they receive any recognition.
Consider someone like Don Reitz for example. When Joel went to see the 84 year old potter at a 2009 workshop in Flagstaff, AZ, Reitz started working before anyone else in the morning and stayed well over an hour late each night. In only 2 days, Reitz went through 2 wheelbarrows full of clay! These pictures show only a small sample of Reitz’s work, but listen to him discuss it here for the full story.
Warning -it gets emotional.
Years after the conference, Joel contacted Reitz. This workshop directly led to Joel’s creation of Mindscape, and Joel wanted to connect with Reitz by sending him a cup or two as a thanks. Still humble after years at the wheel, Reitz wrote back saying, “A cup is not necessary, I’m just happy to know that my work is appreciated. Also, watch the movie The World’s Fastest Indian. Rent it or whatever. It’s about TOTAL COMMITMENT.” 
As spectators to art, we only see the final product. We never see the hours of studio-time behind the world’s fastest motorcycle or even a massive clay sculpture. We see the game, but we don’t see the practice. What I’ve learned from hearing the stories of people like Gossman, Reitz, and Joel is that to make beautiful pieces of art, a potter needs to balance inspiration with dedication. Like Reitz says, he needs TOTAL COMMITMENT by immersing himself in the clay.
Michael Cardew was a historically famous potter that lived a tough life partly by choice and also by circumstance. While in Africa, he made pottery in places where water was so scarce, he had to use caustic wood ashes to make clay more plastic. Joel often looks at Cardew’s biography when he needs motivation, especially in the more difficult times of his career. Here’s a quote from the book that I feel speaks well to Joel’s pottery. Joel first heard it from his friend and author Ken Ferber. It says:
“…a good design in pottery is the product of a tension or ‘dialect’ between the demands of pure utility and those of pure beauty, and only a long experience and continual struggle enables you to achieve a successful fusion of the two.”
-Michael Cardew
The biography goes on to describe Cardew as a potter with “athleticism” and his work with clay as, “direct, physical and urgent.” I think you could prescribe the same qualities to almost any professional potter, especially guys like Gossman and Reitz who continue to make massive ceramic pieces throughout the second half of their career. These guys are making a statement through their effort. And in many ways, their art then becomes the direct expression of this effort.
A lot of this philosophy parallels the Abstract Expressionist school of thought which was made popular by artists like Jackson Pollack and Peter Voulkos. Joel himself draws heavily from the abstract expressionists. He feels abstract expressionism has the potential to foster a healthy lifestyle through clay. Mindscape was Joel’s first experiment with abstract expressionism, but even with his functional pottery or hump throwing demonstrations, he likes the almost unconscious movement of working through 50lbs. of clay spinning on the wheel. For him, clay becomes an expression that’s at every moment “direct, physical, and urgent.”
Guest Blog posting from Alex Forster: “Marketing Intern” and senior English major at the College of St. Benedict/St. John’s University. View his Linkedin Page here.
Recently, Joel pulled a mug off the counter of the Local Blend. Its lip had chipped, and he didn’t want people drinking from it anymore. The mug was one of the earliest pieces Joel had offered the Blend three years ago. And over the course of a thousand washings, handlings, and refills, the mug had started to wear the scars of a wounded soldier. Its chapped foot was tattooed with the number sixteen marking ounces, its curves were scratched from being passed across countertops, and its insides were browned with coffee stains. Almost no part except its speckled yellow skin was in the original condition. But instead of throwing the mug away, Joel discovered beauty in its scars. Now it sits like a trophy on a shelf in his office -a proud token to the life of pottery.
Every pot tells a story. And like people, we can learn a lot about our pottery by looking at its history. One of Joel’s friends, a fellow potter named Matthew Mejia, recently shared these words of wisdom on Joel’s Facebook page. They come from the Pennsylvania potter Jack Troy. He writes, “My feeling is that we potters finish our work, but only others can complete it, through use. Pottery, therefore, is only finished once, but can be completed endlessly, by a succession of users, keeping it active in a variety of settings. When we say we are ‘moved’ by a pot, it may be the animating force of its creator refusing to be still.”
Joel tries to emulate this mindset in his pottery installations at places like the Local Blend. In one of our earliest conversations, he said to me, “Surround yourself with pottery.” When we bring pottery into our lives, we ourselves become artists. Like the mug at the Local Blend, our lives scar little memories into the artwork. A chip in the lip may remind us of a time when we tried to balance too many things at once. Coffee stains may remind us of long conversations with close friends, or perhaps, long nights and early mornings. Whatever the scars are, our pottery shares the story.
Even the best potters cannot create two completely identical pieces. Sure, a potter may make 100 or even 200 pieces of the same style, but each one has its own personality. Each pot reflects the mindset of the potter at one particular moment on the wheel. On the same shelf in Joel’s office, next to the mug from the Local Blend, sits a porcelain cup by the potter Steven Hill. Joel got this piece after Hill came to the Paramount Arts Center for a 2 day pottery workshop. What’s interesting about the cup is its imperfection. A little s-shaped scar on the inside of the cup shows that Hill speed dried it. A crack in the glaze near the foot says that Hill had to reattach the part after it fell off during glazing. Even marks in the glaze itself show that Hill may have been rushing to get the piece finished before the end of the conference. Every part of the cup feels hurried.
Hill would probably regard this cup as “flawed,” and unlike Joel, I doubt he would exhibit it on his shelf of inspiring pieces. Many potters would never exhibit or sell a flawed pot, and most usually smash them. Joel, on the other hand, appreciates these flawed pieces for the stories they tell. For him, they hold life and personality -characteristics you can’t find in a machine made, or even a beautifully glazed, flawless pot.
Many of us, myself included, may feel like we need an art degree to understand a Salvador Dali painting or a Clase Oldenburg sculpture. But with pottery I feel it’s different. With pottery, our lives become the galleries. We not only bring the beauty of the art into our lives, but our lives make the art more beautiful. Potter Dick Lehman sums it up perfectly. When it comes to appreciating our pottery he writes, “Fine dinnerware has the potential for helping us to find, even though in a small way, affection for life and beauty in living.” So, the next time life requires pottery, take a moment to study its living history.
Every little scar in our pottery shares a story. Some are pleasant, some are unpleasant, but they are all important. Joel appreciates the flaws in his pottery for the important lessons they teach him. Below are some examples of these lessons.
This crack comes from “dunting” – a stress crack that happens when making pottery, but opens during the firing. The pot probably got bumped in travel, since Joel often drives to and from Minneapolis to get Paige Dansinger’s paintings on his pots and exhibit them in Gallery Paige.
Joel uses a wood ash glaze called Nuka, which gives his pots interesting and irregular qualities like surface pinholes. Nuka stains with coffee over time, allowing the pot’s character to evolve with the user. After getting banged around for 6 months in the Local Blend, this mug cracked and leaked. Employees wash the mugs up to 5 times per day, everyday, and sometimes a mug will hold up for over 2 years. Joel pulled this one from the Blend and quickly snapped a photo of the bleeding soldier.
This is an “S” crack that sometimes happens with hump throwing. Joel filled it with epoxy and metal leaf. Look at the amazing color the “S” crack has next to the Copper Red glaze.