Athletic Pottery: Tough Times Call for Strong Potters

When Joel went to see Bill Gossman at a small pottery workshop in New London, the time-tested artist wedged, centered, and threw 25-50lb. blocks of clay at a time. These blocks, impressive in themselves, soon became massive 3-4ft. jugs that Gossman needed to finish in multiple sections. If you have ever thrown pottery or seen somebody throw pottery, then you’ll understand the effort Gossman needed just to raise that amount of clay once. He did it three times per jug.

Bill Gossman, Stoneware Throwing in Sections, Joel Cherricon Pottery, Big PotsBill Gossman, Fire, Fired Pottery, Stoneware Throwing in Sections, Joel Cherricon Pottery, Big Pots

Bill Gossman Pottery, Athletic Potter, Joel Cherrico Pottery, 2014
Click the image to view Joel’s Facebook album of the “Gossman and Morris Workshop”

As someone who’s only thrown about ten functional mugs in his life, potters like Gossman amaze me. They possess an unparalleled dedication to their craft. And like any professional athlete, these guys will often spend years practicing and perfecting their work before they receive any recognition.

Don Reitz, Abstract Expressionism, Clay Sculpture, Pottery, Massive Clay Work, Joel Cherrico Pottery, Flagstaff, Arizona
Reitz working long hours at a 2009 pottery conference in Flagstaff, AZ.

Consider someone like Don Reitz for example. When Joel went to see the 84 year old potter at a 2009 workshop in Flagstaff, AZ, Reitz started working before anyone else in the morning and stayed well over an hour late each night. In only 2 days, Reitz went through 2 wheelbarrows full of clay! These pictures show only a small sample of Reitz’s work, but listen to him discuss it here for the full story.

Warning -it gets emotional.

Don Reitz Throwing, 3 Images, Joel Cherrico Pottery, Abstract Expressionism in Clay, Flagstaff AZ

Years after the conference, Joel contacted Reitz. This workshop directly led to Joel’s creation of Mindscape, and Joel wanted to connect with Reitz by sending him a cup or two as a thanks. Still humble after years at the wheel, Reitz wrote back saying, “A cup is not necessary, I’m just happy to know that my work is appreciated. Also, watch the movie The World’s Fastest Indian. Rent it or whatever. It’s about TOTAL COMMITMENT.” Mindscape, Joel Cherrico Pottery, Abstract Expressionism, 2009

As spectators to art, we only see the final product. We never see the hours of studio-time behind the world’s fastest motorcycle or even a massive clay sculpture. We see the game, but we don’t see the practice. What I’ve learned from hearing the stories of people like Gossman, Reitz, and Joel is that to make beautiful pieces of art, a potter needs to balance inspiration with dedication. Like Reitz says, he needs TOTAL COMMITMENT by immersing himself in the clay.

Michael Cardew was a historically famous potter that lived a tough life partly by choice and also by circumstance. While in Africa, he made pottery in places where water was so scarce, he had to use caustic wood ashes to make clay more plastic. Joel often looks at Cardew’s biography when he needs motivation, especially in the more difficult times of his career. Here’s a quote from the book that I feel speaks well to Joel’s pottery. Joel first heard it from his friend and author Ken Ferber. It says:

“…a good design in pottery is the product of a tension or ‘dialect’ between the demands of pure utility and those of pure beauty, and only a long experience and continual struggle enables you to achieve a successful fusion of the two.”

-Michael Cardew

The biography goes on to describe Cardew as a potter with “athleticism” and his work with clay as, “direct, physical and urgent.” I think you could prescribe the same qualities to almost any professional potter, especially guys like Gossman and Reitz who continue to make massive ceramic pieces throughout the second half of their career. These guys are making a statement through their effort. And in many ways, their art then becomes the direct expression of this effort.Don Reitz Workshop, Flagstaff AZ, photos by Joel Cherrico

Compressed, Peter Voulkos Stack, Minneapolis Institutue of Art, photo by Joel Cherrico
8ft. tall Wheel-thrown clay sculpture by Peter Voulkos, converted to bronze, Minneapolis Institute of Art, photo by Joel Cherrico, 2009

A lot of this philosophy parallels the Abstract Expressionist school of thought which was made popular by artists like Jackson Pollack and Peter Voulkos. Joel himself draws heavily from the abstract expressionists. He feels abstract expressionism has the potential to foster a healthy lifestyle through clay. Mindscape was Joel’s first experiment with abstract expressionism, but even with his functional pottery or hump throwing demonstrations, he likes the almost unconscious movement of working through 50lbs. of clay spinning on the wheel. For him, clay becomes an expression that’s at every moment “direct, physical, and urgent.”

 

Joel Cherrico Pottery, Throwing Sauerkraut Crocks, Stoneware Crocks, 2014

2,000lbs Stoneware + 3 flights of stairs = afternoon workout
2,000lbs Stoneware + 3 flights of stairs = afternoon workout

Finding a Balance in an Imbalanced Art World

Hannah Anderson worked as a “Pottery Marketing Intern” this semester. She is a senior Art major at the College of St. Benedict/St. John’s University. In this post, she describes our semester long task of trying to define the role of pottery in the contemporary art world. 

Guest Posting by Hannah Anderson (view her Linkedin page here)

Throughout my internship with Joel, we had many discussions of “high art” vs. “low art” and where his pottery fit into the mix. High art, one could argue, is not functional for the consumer. Traditionally, the function for this type of art is to sit in a museum as a masterpiece, observed through this elevated status.  Low art is generally mass-produced, inexpensive, and far more available to the public. In my critical theory class, we discussed how museums have opinions on high and low art as well, and can influence how people view artwork by either appearing intimidating or more approachable.  

The terms “high” and “low” art should be reevaluated and adapted to today’s contemporary art world. Words that correlate with high art seem far too Renaissance or Baroque in feel, such as “master of art,” prestige, traditional, western, still-life, landscapes, portraits, and, my favorite, original.  This particular word poses the question: can high art even exist anymore?  I would argue that it certainly still exists, but not in the same light in which it was originally established.  High art and low art should be adaptable terms for each new generation of artists. Low art has synonyms such as: consumerism, production, affordable, advertised, ordinary, etc.  This is a challenge many artists face today, and it creates a huge imbalance in the art world. 

Joel poses the question, “why are we making and selling pots?” He gathers a lot of insight from potter Warren Mackenzie, whom also has a lot to say about art as a functional vessel vs. sitting in a gallery space. Warren is an 89 year old, world-renowned artist. He is most at ease with his work when he knows it is being used, handled everyday and looked at often. Pottery has the potential to be the most intimate of artwork, because it’s users have constant contact with it.  Clay is not expensive and is made from the earth, so when does it make the transition from low to high art?

Price plays a factor into what is high and low art.  Warren says “A 10 dollar pot, now that’s affordable.”  He says that if it breaks, then it is not a huge loss.  This is interesting coming from a renowned artist, because his philosophy conflicts with his position in the art world; his pots resell on Ebay.com for hundreds of dollars everyday. Mackenzie says, “Unfortunately, now I only sell through galleries.” His philosophy seems more focused on low art, but his standing is high.

Bernard Leach, A Potter's Book, 1940, Joel Cherrico Pottery
Bernard Leach, “A Potter’s Book” 1940 – Pottery mentor to Warren Mackenzie

I like to think that many artists in today’s art world present a mix of high and low art, and it is perhaps just difficult to find the balance.  Right now, an imbalance is evident in Joel’s artwork. His pottery is functional, consumer-friendly, priced lower than most professional potters, and is meant to bring a comfortable aesthetic to anyone’s home. His online store is in contrast with this idea, because we take a high art approach by using professional photography equipment to shoot pots in front of a gradated background. We then use these photos to try and join the contemporary art world.

I wonder, is the Local Blend pottery high or low art? At the Local Blend coffee shop, they use Joel’s pottery in mass, so anyone can eat and drink from his pottery everyday. This seems much closer to low art to me. We take the same pots and put them in front of a gradated background, making them high art in a different atmosphere.  Without a little low art, high art wouldn’t be possible, since the Blend is where most of Joel’s income is generated. Writing about this venue has also brought him some of his biggest successes in the art world, including 2 major magazine publications. Perhaps these everyday pots will someday be elevated to a high art status?

Low art is what’s paying the bills, yet in the future, Joel wants to support his livelihood with a balance between low and high art. This means more of his income needs to be generated from our work on the online store. One way we accomplished this was by branding his artwork in a more focused way, using one glaze: the Nuka Glaze with iron. Nuka with iron had a great deal of success for Joel throughout my internship, enough for him to narrow his focus toward solely that glaze. Currently the online store has less Nuka with Iron than Joel would like, and his future plans are to recreate his online store geared toward pottery of only that glaze type.  Over 50% of the online sales were Nuka with iron, and Joel sold pots with this glaze type to five different people both locally and nationally in one week. He has also completed 4 dinnerware sets in this glaze, 2 of which were sold through wedding registries. We see huge potential in this glaze combination.

IronDippedWineCups, SKU#326, Image 2

Nuka Glaze with Iron, Joel Cherrico Pottery, 2013 Nuka Glaze with Iron Stoneware Mug, Joel Cherrico Pottery, 2013

This branding was influenced by Ayumi Horie, who certainly has a recognized, established, successful brand for herself. Her style is easily recognizable on every pot. Her artwork sells at high prices online and is always sold out in less than a day. Moreover, Horie has earned her place in the art world through years of consistent craftsmanship, a huge resume, and skillfully writing about her craft in major publications.

Our experience with high art continued through Paige Dansinger– an internationally renowned painter and art historian who is collaborating with Joel. She makes high art in the form of painting on canvas, digital paintings on IPads, projections, performance, and most recently, painting with glazes on Joel’s pottery. During my internship, she opened a gallery in the Minneapolis Skyway Mall called Gallery Paige. Everyday, she exhibits and sells her artwork as high art. The collaborative work made by herself and Joel has huge potential to take off in the high art world.

BlogPostImage1  Handmade_Painted_Plates_Paige_Dansinger_and_Joel_Cherrico_Artist_Collaboration_SKU_317_Image_1__50351.1381113981.235.275Paige Dansinger Painting on Plates, Joel Cherrico Pottery, Handmade Ceramic Painted Plates

Paige-Dansinger-Paintings-Joel-Cherrico-Artist-Tableware-2013-Gallery-Paige-Van-Gogh

To conclude, perhaps in today’s world, the balance needs to be found in the middle of the spectrum between high art and low art.  Are the best artists those who spend their time making both high and low art? One could argue that they can reach the most amount of people that way.  Because that in fact is what art is all about: reaching the most amount of people with a particular message. The meaning of art and its purpose to be seen can easily get lost when identifying it as either high or low.  As renowned potter Bernard Leach said, “To me the greatest thing is to live beauty in our daily life and to crowd every moment with things of beauty. It is then, and then only, that the art of the people as a whole is endowed with its richest significance.”

Pottery Business Trip: Stamped Mugs for Duluth Coffee Company, Artist Dinnerware for Gallery Paige

“When asked about his chief concern as an artist and potter, he modestly replied, ‘I honestly do not know. I respond to something inside me and I do not know what I am doing until I have done it. The moment of completion is sharing with others. The work is from myself but not for myself.’”

–       Jonathan L. Fairbanks, about Brother Thomas, October 2007, from “Remembering Brother Thomas Bezanson,” Pucker Gallery, Boston.

The moment of completion is an exciting part of the pottery process. My old college professor, Sam Johnson, used to say that unloading glaze kilns was like Christmas or Halloween. Either the pots turn out great and cause an adrenaline rush of excitement, or ugly, flawed glazes send you plunging into a pit of despair.

When good pots do come out of the kiln, the artistic process continues to the viewer or user of those pots. Brother Thomas created forms and surfaces with inherent beauty, and he knew that this beauty needed to be shared. His work is exhibited in museums and galleries across the world. Sharing artwork lets artists grow by collecting feedback from viewers. Potters generally do this in 2 ways: exhibition and sales.

I see a lot of common ground between good kiln openings, selling pots, and exhibiting art. They involve the culmination of hard work and reaping rewards. The experiences happen quickly and often bring good vibes that linger for hours. Last Friday, I shared three of these experiences in one, epic day. It’s also worth mentioning 381 miles of travel, which comes to $215 in tax deductions at $.565 per mile according to www.irs.gov.

8:00am Kiln Opening

I opened the Skutt kiln and pulled out about 70 mugs for Duluth Coffee Company, made with a hand carved stamp by Bruno Press. I spent an hour polishing the bottoms of 100 total mugs, packaged them in 5 clay boxes and loaded the car. After a morning of errands, I drove from St. Joseph to Duluth.

Process Shot 2, Duluth Coffee Co

2:00pm Duluth Coffee Company Drop-off

Eric Faust, owner and roaster, met me with an awesome cup of fresh roasted coffee and a check. This was an order for re-sale, and it could revolutionize how I make new bodies of work for coffee shops. Last year, Eric worked with a potter that sold about 400 stamped mugs through his shop. The potter moved out of state and Eric has been searching for a potter to rejuvenate this project. I was lucky enough to meet him months ago, when visiting friends in Duluth and scouting coffee shops. I was even luckier when he offered to buy the mugs wholesale- the first time this has happen in my 3.5 years as a full-time potter.

Eric generously let me retain artistic freedom. Too often I have received requests for stamps, carvings, or colors that fall outside my aesthetic interests or capabilities. This project reflects Duluth Coffee Company’s philosophies about roasting and brewing signature, gourmet coffees for the local community.

Process Shot 3, Duluth Coffee Co Process Shot 1, Duluth Coffee Co

DuluthCoffeeMug3, Image 1  DuluthCoffeeMug2, Image 1 Duluth Coffee Company, Joel Cherrico Pottery Stamped Mugs, 2013 Stoneware Mugs Duluth Coffee Company, Joel Cherrico Pottery Stamped Mugs, 2013

8:00pm: Gallery Paige, Grand Opening

Paige Dansinger is a renowned painter and art historian who has exhibited internationally, including a show at the Guggenheim this past spring. We met coincidentally at Continental Clay supplier while she was buying machine-made plates and glazes to paint for a commission. I said, “It would be great if a potter could make plates for you” and she replied, “Well, do you make plates?” Also coincidentally, I was at Up Cafe performing pottery throwing demos, that day only. She saw me throw, saw the stack of 500+ pots in their space, and we caught the vibe that we need to team up.

In the 2 months I’ve known Paige, she’s come to my kiln space to paint on my pots, invited me to her studio to view her process and bring more pots, and opened a gallery. That’s right, she opened a gallery in the downtown Minneapolis Skyway mall!

Gallery Paige had the Grand Opening Friday. Dozens of her pieces graced the gallery walls as paint on canvas, painted plates, and her innovative #DrawArt displayed as video and projection. Artists and art collectors streamed in and out of the space for hours. I brought her the first 2 glazed, finished pots from our collaboration and we shared a toast to the next body of work! Her paintings are gorgeous and I feel honored to begin the process of making pots as canvases for such a renowned artist.

When I met Paige she said, “I want my paintings in museums all over the world, hanging next to Picasso.” I think she’s on track to live into that goal!

Paige Dansinger Paintings, Joel Cherrico, Artist Tableware, 2013, Gallery Paige, Van Gogh  Paige Dansinger Paintings, Joel Cherrico, Artist Tableware, 2013, Gallery Paige

Gallery Paige, Photo by Paige Dansinger, 2013

Photo by Paige DansingerPhoto by Artist Jim Mcallister, Gallery Paige, Joel Cherrico Pottery, 2013

Photo by video artist Jim Mcallister. View some of our collaborative work here:

https://www.cherricopottery.com/video/

New Pots at Up Cafe: Customers Using Handmade Pottery Everyday

Over the month of December I busted out about 550 new pieces of pottery for use as serving vessels in Up Cafe– a new coffee shop in northeast Minneapolis! This new coffee shop is attached to Upper Midwest Gourmet and Flamenco Organic Coffee Roastry. They’re open for business, so you can stop by anytime and sip an artfully mixed coffee drink from one of my mugs. Check out this spread in Minnesota Monthly about their “soft opening”

http://www.minnesotamonthly.com/media/Blogs/Twin-Cities-Taste/February-2013/Shhh-Its-a-Quiet-Opening-at-Up-Cafe/index.php

Below are a few images of my pottery in their space. Watch for future posts of higher quality images and information about their grand opening. Also, special thanks goes out to my cousin Michael Applen for his Entrepreneurial mindset. He always pushed me to come up with new ways to get my pottery out into the world. He was an important part of getting pottery into Up Cafe, as well as getting this coffee shop open for business. Thanks for your help cous!

Also thanks to Central Minnesota Arts Board for awarding me a $3,000 grant that helped make this possible!

www.centralmnartsboard.org

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Guest Blog Posting for mywifequitherjob.com: Selling Handmade Ceramic Pottery Online

For about the past year, Steve Chou has been mentoring me on the best ways to get my pottery online and into the world. Steve and his wife have an interesting story, they run a successful online store selling unique wedding linnens online. He now operates a website that helps entrepreneurs start an online business. He asked me to share my experiences with his course in a guest blog posting. Enjoy!

http://mywifequitherjob.com/student-shop-selling-handmade-pottery-online-at-cherricopottery-com/ 

Follow this link to view my handmade ceramic pottery and to see the store that Steve helped me build. Also, be sure to check out my Facebook page where I share info and photos of my pottery processes and influences.

www.facebook.com/CherricoPottery

Handmade Ceramic Pottery, Wheel-Throwing off a hump, Cherrico Pottery

Cat in a Clay Box