Enter the Inspirational Pottery and Book Pairings Giveaway (active until January 27th, 2017) and you could win one of 5 Random Cosmic Mugs paired with one of 5 copies of “Tools of Titans” by Tim Ferriss totally free. Tools of Titans is a compilation of nearly 200 interviews that I had already heard before reading the book. This story tells how the lessons and strategies from “Tools Of Titans” have helped the Cherrico Pottery Team and I during our search for 1,000 True Fans.
The reason we are giving away five copies of “Tools of Titans” is because the real world stories in this book have helped me and maybe they can help you. They’re incredible.
“The Tim Ferriss Show” podcast was the precursor to Tools of Titans. I’ve listened to almost every episode. Here is what I learned:
- How meditation could help me break a Guinness World Record
- How to create something remarkable that could succeed on Kickstarter
- How to create a “muse” and get it into the hands of thousands of people worldwide.
“Don’t take advice from anyone who has not been able to implement the same advice successfully themselves.”
– Tim Ferriss, quoted in his Podcast Episode #144
The reason we’re giving away five free Random Cosmic Mugs is because we simply want to spread more cosmic love here on our Pale Blue Dot. Over 100 Cosmic Mugs have already entered the world for free through our blog giveaways, by giving them out to my friends and by shipping free pots to important people.
You could call giveaways a “marketing strategy” but in some ways they are totally inappropriate and irresponsible.
“Money is to a business what oxygen is to the human body. Cash flow is the lifeblood of business. The bank pumps cash in and out like the heart pumps blood. Sales bring in money like the lungs bring in oxygen. In 2013 I experienced the terror of running out of money, which was akin to feeling suffocated.”
Quoted in my American Craft Council authorship: “A Potter’s Journey: Launching a Pottery Business Venture and Fighting to Keep it Alive”
Businesses need revenue. Plain and simple. I’ve felt the suffocating pain of running out of money before. Why should we spend so much time, effort and money giving away free pottery when we need pottery sales to survive?
Since 2014, we have been shipping free Cosmic Mugs to people you might refer to as “celebrity influencers.” Our goal was to get our best pots into the hands of people who are already impacting millions of people in powerful, positive ways.
Here are just a few replies from folks who received Cosmic Mugs as gifts:
Many of these replies brought me to tears. Giving away free Cosmic Mugs let me directly connect with my heroes. If you own a Cosmic Mug, you are in the company of all of these people.
Giveaways are expensive, but they create incredible connections that impact the world in powerful, positive ways. Even with the high expenses, that seems like a worthy goal.
“You are the average of the five people you most associate with.”
– Tim Ferriss, quoted in Business Insider
P.s. Thanks for reading this far! I’m curious…who are people who have impacted your life positively? Scroll down to leave a reply here on our website and we will give you 3 more entries to the Inspirational Pottery and Book Pairings Giveaway (active until January 27th, 2017).
Image sources:
Neil deGrasse Tyson, Chris Hadfield, Seth Godin, Ryan Holiday, Bryan Callen, Tim Ferriss
