Why It’s Not Enough To Do What You Love

You also have to love what you do.

Flipping the slogan of “Do what you love” to “Love what you do” changes how we spend our time. Instead of dreaming grandiose thoughts of succeeding at our passion, we can love what’s right here in front of us– even if we’re struggling with something that’s not so glamorous.

“‘Do what you love‘ is in the future. Love what you dois right now.”

– Paul Buchheit

You’ve probably never heard of Paul Buchheit, but his work helps millions of people everyday. He invented Gmail.

Paul worked at Google and helped build it from the ground up, back when Google was tiny– less than 30 people.

Why do some companies stay small, while some grow to mammoth scales like Google? Is it just luck? Being in the right place at the right time? Or does it have more to do with our choices?

Finding Your Larger Purpose

Paul compares growing a business to launching a rocket. What’s most important is why— our purpose, and our deep human need to explore.

“It’s often assumed that business is all about money. But to me, that’s like saying that rockets are all about rocket fuel. On some level, it’s true. You won’t even make it off the launchpad without fuel…But among the truly significant founders [businesses] I’ve known, there’s always a larger purpose. It’s not just the nihilistic pursuit of rocket fuel.”

Success Comes From Loving What You Do Everyday

For 5 straight years, I lived as a full-time potter but barely made minimum wage. Sometimes I had to fight to keep Cherrico Pottery alive and often traded pottery for food.

Looking back now and admitting that is embarrassing. But at the time, people would constantly tell me, “At least you get to do what you love!”

That’s not how I survived. Cherrico Pottery grew because I woke up everyday and loved what I did.

I was genuinely excited to work 18 hours straight on a kiln firing. To me, it felt like playing with clay and fire day!

I didn’t care that the payoff was maybe a few hundred dollars worth of pottery to sell for the week (before expenses). I loved the artistic process. The work of making pottery, living as a potter, was it’s own reward. And I always sold/traded enough pottery to get by.

And years later, that love also helped grow the business too, starting when I created the “Cosmic Mug” and raised $34,099 in one month on Kickstarter.

“Frugality, Focus, Obsession and Love”

– Sam Altman

Focus is so rare today, with our easy digital distractions. But when you lean into the difficulty of an intricate craft, you reap the rewards. Years of toil and strife set me up for the skills necessary to captivate people in a Guinness World Records spectacle, achieving the record on my first try. But that wouldn’t have been possible without 10k+ hours of deliberate practice.

Frugality taught us how to package pottery with post-consumer and eco-friendly materials, like when we shipped 1,000 pots with 1,000 egg cartons.

We don’t make art because it’s necessary for our capitalist society. We make art because it’s necessary for humanity. Loving what we do means that even when times are hard, when things aren’t going so well, we can still find joy everyday. Long-term, that’s a recipe for success.

GIVEAWAY: What is one thing that you do everyday because you love it?

(ENDED: congrats to the winner, Helen W and she was emailed and notified about her free gifts. Thank you for your wonderful comment Helen, and thank you everyone for participating! To get notified about all future giveaways, please join cherricopottery.com/newsletter

Leave a comment on this blog post before 2pm Central this Friday 8/17/2019 answering the question above (What is one thing that you do everyday because you love it?) and I will pick one person to win one free “Random Cosmic Mug” from our back stock paired with a coin I carry in my pocket almost everyday. It says, “Amor Fati” which means “Love of Fate.” It reminds me to love everything, both good and bad, everyday. It helps me use even my hardships as fuel, like a fire that turns everything in it’s path into fuel. I got it from dailystoic.com because I really enjoy their work, and I’ll mail it to one of you for free (giveaway 21+ void where prohibited, no unicorns, etc…winner will be chosen by Joel Cherrico and announced in the comments around 3pm Central Friday 8/17/2019). Please allow 24-48 hours max for our moderator to approve your comment 🙂

Beaten By A Machine Powered Potter: Passing the Torch to the New Pottery World Record Holder

March 7th, 2016 we made history. A team of people documented me setting a new Guinness World Records™ title for ‘most pots thrown in one hour by an individual’ by throwing 159 pots in one hour, on a kick-wheel: 

Today I discovered that someone else beat it, on an electric wheel.

Congrats to James T. Calhoun, who made 193 and set the new Pottery World Record. Seriously, I’m happy for you, Jim! He is the new official record holder as shown here, and he probably won’t be the last potter to beat it (many other people have attempted just this year).

It’s extremely difficult to attempt, even on an electric wheel. Guinness World Records has extremely high, difficult standards and guidelines, that you can learn about here. 

My time in the limelight is over, but I’m astounded by the reach/buzz it created:

Today I’m passing the torch to the new holder. I set the record to inspire people to attempt and achieve great things, so I’m honored to be in the company of other ambitious potters like Jim. Great work, bud!

Electric Pottery Wheels vs. Kick Wheels

Guinness World Records™ doesn’t currently have a separate category for kick wheels vs. electric wheels, even though setting the record on a kick-wheel does feel different to me:

  • A kick wheel has no electric motor. It only spins when you kick it.
  • Kicking and throwing pots at the same time is more difficult than letting an electric motor do the spinning work for you.
  • Kicking requires different training: cardio, running, stretching and leg and back strength.

To me, the records seem fundamentally different. Again, there is no separate category for kick wheels vs. electric wheels, but we think that maybe there should be. What do you think? (Please leave a comment at the bottom of this post – I would love to hear your thoughts).

When I attempted the record back in 2016, the previous record holder used an electric wheel to make 150 pots in one hour. I knew that a kick wheel was not required by Guinness World Records, but decided to use it anyways.

Kick wheels are harder to use, which is why the vast majority of potters today use electric wheels. One of our most common Frequently Asked Questions on our popular Facebook Live videos is, “Why don’t you use an electric wheel?” With thousands of comments per video, we had to devote an entire blog post to answering it.

Bigger pots are also more difficult, making the electric motor even more important. At first, I requested to make tiny shot cups like in this video, but Guinness World Records required a “planter” with larger size and weight requirements.

Even after beating the record on a kick wheel, the chance always remained that someone would beat me on an electric, motorized wheel. Maybe I should have used an electric wheel instead.

But if I could go back, I wouldn’t have. I attempt the record in a new, innovative way on purpose.

Here is why: to inspire people to attempt and achieve difficult things. I did that the best way I knew how. That required the tool of my trade: a unique, historical kick wheel. Maybe I’ll attempt it on an electric wheel someday, but right now it doesn’t seem appropriate.

Jim Calhoun did remarkable work to win his time in the spotlight, and lets all raise a glass (or even better, a Cosmic Mug) to him.

Joel Cherrico World Record Pottery

This week is the last chance to buy my official “World Record Pottery” planters with Certificates of Authenticity from Guinness World Records™ paired with the pottery. This Friday 6pm Central, all remaining pots Certificates of Authenticity are going into my private collection, in archival storage. I’m keeping this body of artwork for future exhibitions in the coming decades of my “Pottery Journey.”

You can get them here, before this Friday: store.cherricopottery.com/world-record-pottery

(NOTE: please forgive the text that says Joel Cherrico is the official record holder. I AM NOT THE CURRENT RECORD HOLDER. Please give us 30 business days to make extensive website updates.)

If you would like to purchase one in the future, you can send inquiries here anytime and I will consider taking them out of storage to sell, maybe: contact@cherricopottery.com. They are pieces of art that I finished with care and attention, wood-fired in a traditional style, and then painted with care and detail. I’m honored to keep or sell them as part of my story for future exhibitions, and as part of my lifelong pottery career.

Do you remember the story of John Henry? Every schoolkid learns the folktale of the railroad worker who battled a machine and won, but died right after his victory. Historians argue about details, but a plaque in West Virginia summarizes his legacy:

“John Henry died from a race with the steam drill, during construction of the tunnel for the C.&O. Railway Co. May God Grant that we always respect the great and the strong and be of service to others.”

Obviously, the legend of John Henry is way different. Henry suffered the ultimate loss: the loss of his life. He lived in a time and place that struggled with all kinds of inequalities. His struggles were far more difficult than mine. However, all of us can be inspired by message he left in the wake of his accomplishment:

“…always respect the great and the strong and be of service to others.”

Congrats to all of you past, present and future record holders, and cheers to all of you pottery fans.

– Joel Cherrico (former Guinness World Records™ title holder for ‘most pots thrown in one hour by an individual’)

5 Potters Who Embody The Art of Business

“The challenge is to do the thing you have to do because you’re in love with it and can’t do anything else. Not because you want to become rich or famous but because you will be unhappy if you can’t do it.”

~ Warren MacKenzie, qtd. in The Studio Potter, 1990. Referenced in “A Potter’s Journey, Part Six: Growing A Profitable Pottery Business”

There are far easier ways to grow a business than by selling pottery, but few are more satisfying. Potters use their bare hands to craft gorgeous vessels that are only finished after literally surviving a trial by fire.

Making a living as a potter means letting people eat and drink from your gorgeous art, while respectfully receiving currency for your creations. It’s an incredibly fulfilling way to live in our globalized society.

“Plenty of people can make great work. Not everyone has the dedication to make it, and to make it work. ~ Ryan Holiday, Perennial Seller

Here is a list of 5 potters from different parts of the planet who are especially skilled in the art of pottery business.

Prairie Fire Pottery

Potter Tama Smith and her husband Jerry craft and sell pottery with gorgeous, abstract glazes inspired by the North Dakota landscape. Millions of people drive by on I-94 every summer, see their pottery billboards and stop to buy pots on the way to and from the Rocky Mountains.

Wall platters and mugs inspired by the North Dakota Landscape made by Tama Smith, head potter at Prairie Fire Pottery

“Any potter can make cups and bowls. Your surfaces will set you apart.”

– Tama Smith, Prairie Fire Pottery

20+ years of potting full-time in the North Dakota Prairie draws people in to hear their story and buy pots, including me. Their business was so captivating that I even worked out there for a spell.

Learn more about Prairie Fire Pottery in this American Craft Council authorship, “A Potter’s Journey, Part Six: Growing A Profitable Pottery Business” or from blog posts I wrote during my two week stint working as a production potter in their studio:

https://www.cherricopottery.com/2014/05/16/production-thrower-and-studio-guest-at-prairie-fire-pottery-beach-nd/

https://www.cherricopottery.com/2014/05/29/looking-back-on-my-pottery-trip-to-prairie-fire-pottery-beach-north-dakota/

Shiho Kanzaki

Shiho San (Mr. Shiho) has lived in the small town of Shigaraki, Japan for his entire life. He welcomed me into his studio last year to sit cross legged, sip espresso and hear stories of his rise to the top of Japanese Tea Ceremony prestige. We browsed his personal gallery, held $5,000 tea bowls and touched a $70k vase.

Devotion to natural materials (digging clay from his backyard, using traditional Korean kick-wheels, firing with only wood for 10 days straight) forced him to endure years of strife in his early career. Shiho San caught a break by selling tea bowls from the trunk of his car to a generous, influential Buddhist monk.

Tokyo skyscraper galleries were vying for his art within a few years. Over the decades, his art would grace the some of the most prestigious galleries atop the tallest skyscrapers in Tokyo.

Shiho Kanzaki signing a book personalized to me, and then showing us his 50 year old bonsai at his studio in Shigaraki, Japan.


Dick Cooter Pottery

Visit this Northern Minnesota studio anytime year round and you can buy a pot from an outdoor shelf. Simply leave $30 in his money jar and be on your way.

Oddly enough, someone new to ceramics could easily mistake Dick’s art for Shiho Kanzaki’s. Both make specific types of wood fired pottery inspired by the Japanese Tea Ceremony.

What do the vastly different prices say about the quality of their curiously similar art? Absolutely nothing.

Both potters mastered their craft, then worked for decades to create symbiotic relationships with their communities. Both charge and receive what they need in order to thrive.

Dick’s rural studio has been planted near Lake Superior for 30 years. The kiln, studio and his home feel native to the land, like they sprouted up with the trees. This fall, my girlfriend and I were lucky to experience and film a kiln unloading, which happens only four days per year:


Hamada Pottery

Tomoo Hamada is a third generation potter, grandson of famous potter Shoji Hamada, who was a Japanese National Living Treasure. Tomoo and his father Shinsaku Hamada live and work in Mashiko, Japan.

Mashiko pottery was largely established by Hamada pottery, and now 350+ pottery studios attract people to spring and fall pottery festivals. Each festival draws 3-500k people to Mashiko to buy pottery over just a few days.

Hamada Pottery is set up as a museum with a calm, self guided tour of the gorgeous grounds. The tour ends with a pottery gallery. After buying three small plates, Tomoo welcomed us into his studio for tea and a pottery trimming demo.

This gigantic pot welcomes visitors to the train station in Mashiko, Japan. At Hamada Pottery, Tomoo generously gave us a trimming demo on his traditional Korean-style kick wheel.

Hamada Pottery also uses tech savvy means of connecting with people. Tomoo friended me on Facebook and showed me video from his wood-firing on his smartphone, while standing next to a kiln that was still warm from a recent firing.

Firing salt kiln at Hamadagama-pottery.
塩窯の窯焼きのクライマックス、塩投入です。
高温で塩が一気に気化して、柚子肌のガラス状に溶けて器に付着して釉薬になります。

塩釉焼成はドイツの手法で、濱田庄司が1950年代にヨーロッパ視察の際にこの技法を知り、日本で初めて益子の濱田窯で挑戦したことから始まります。

技法は参考にしつつも、ドイツの装飾的な塩釉作品とは違う日本ならではの釉薬と炎の作用する力強く味わい深い表現を庄司は行いました。

私の代になり、登り窯から単室のアーチ窯で焼くようにしました。アーチ窯の方が耐久性も高く、塩もコントロールしやすいですね。

窯出しが楽しみです。

Posted by 濱田友緒(tomoo hamada) on Monday, July 3, 2017


Ayumi Horie Pottery

Ayumi Horie is an online pioneer potter. About 10 years ago, she launched an online store that has consistently, successful sold high-end coffee mugs to customers globally, almost instantly after posting her new pots.

She founded “Pots In Action” (potsinaction.com) in 2005, which uses crowd sourcing to help potters and ceramic artists connect with and educate the public about rich ceramic traditions.

Ayumi also helped organize “Handmade For Japan” (handmadeforjapan.org) which used art to raise over $100,000 for post-disaster relief during the 2011 earthquake and tsunami, giving the fund entirely to GlobalGiving’s Japan Earthquake and Tsunami relief fund.

Her efforts to organize online communities around pottery give people deeper reasons for supporting her body of work and pottery catalog. Other potters have referred to her as the “Queen of Social Media” and it shows in her high quality videos that help people relate to her pots through making food:

Ramen Making -part 1

Making ramen and making pots. The 1st of 5 clips from my new ramen video. Stay tuned for the next four! Edited at Haystack Mountain School of Crafts, music by Lullatone. Online sale coming up Nov 1.

Posted by Ayumi Horie Pottery on Friday, September 22, 2017


Pottery and Book Giveaway ($509 value)

Thanks so much for reading this far. Please feel free to enter this giveaway, inspired by some of the most notable pottery of the Cherrico Pottery business: Cosmic Mugs and Guinness World Records pottery, as well as 3 copies of one of Joel Cherrico’s favorite business books: Perennial Seller by Ryan Holiday


Bonus Entries: What is your favorite business or organization and why?

ENDED: Thanks for participating everyone! 3 anonymous winners were chosen and we emailed them for their free pottery and books. Plus, we even chose one more person from the comments to win another bonus Cosmic Mug. Congrats, Kristin!

Stoic Pottery: How Ancient Philosophy Inspires Cosmic Mugs

“Watch the stars in their courses and imagine yourself running alongside them. Think constantly on the changes of the elements into each other, for such thoughts wash away the dust of earthly life.” – Marcus Aurelius, quoted in “The Daily Stoic”

The Ceramic process is almost like magic. Clay, water and earth elements change through fire to create gorgeous coffee mugs.

“As cosmologist Neil deGrasse Tyson has explained, the cosmos fills us with complicated emotions. On the one hand, we feel an infinitesimal smallness in comparison to the vast universe; on the other, an extreme connectedness to this larger whole.” – Ryan Holiday, quoted in “The Daily Stoic”

Have you ever wondered why I call them “Cosmic Mugs” (cosmicmugs.com) instead of “galaxy” or “nebula” or “stellar” mugs? Art is complicated, and “cosmic” seems like a better word to convey all the complexities inherent to pottery vs. factory made mugs.

“Stoicism” helps me wrestle with these ideas. It helps me ask, “What is most appropriate and honest?” It helps me realize that pottery can be tough, and that even if I get a bad batch of pots, I can recover and make more. If pots have rough textures, that might require building an entire section of our website devoted to explaining it. As renowned artist Richard Bresnahan says,

“It’s 1/3 the artist, it’s 1/3 the material and it’s 1/3 the firing. If you think that you’re going to expect to have control over the 1/3 of the firing, you’re going to be always disappointed.”

– Richard Bresnahan, “The Taste of Clay”

If you’re wrestling with ideas in your own art or struggles in your own life, you might benefit from stoic ideas too. This giveaway that my friends at The Daily Stoic are hosting is a great way to get introduced:

Daily Stoic Giveaway

These two Cosmic Mugs were mailed off to two modern day Stoic authors: Ryan Holiday and Tim Ferriss

The Daily Stoic (dailystoic.com) has helped me look more deeply into why I wake up everyday and make pots. You can learn about how a contemporary stoic book called, “The Obstacle Is The Way” helped me train for the pottery Guinness World Recoreds title here:

https://www.cherricopottery.com/2017/01/19/how-meditation-helped-me-set-a-pottery-world-record/

Stoicism sounds boring, but the benefits in my life and pottery career have been remarkable. This giveaway has a bunch of amazing “stoic” items and it’s a great way to get your feet wet in how these ideas might be able to help you:

Daily Stoic Giveaway

No, I’m not getting paid to say this, I’m just a huge fan and have seen remarkable benefits in my own life and business. If you are struggling with anything, then I just thought you might benefit stoicism too. Here is what I find most useful and valuable:

Watch Joel Cherrico set the pottery Guinness World Records title for ‘most pots thrown in one hour by an individual’

What resources or tools help you get through tough times in your life?

Leave a comment below before Monday 8/28/2017 telling us what resources or tools have helped you get through tough times in your life. We’ll pick the best comment and send the winner one World Record Pottery Planter, ($179 value: $159 + 20 average packing and shipping) shipped almost anywhere globally, totally free!

To enter, you must leave one, genuine comment, or the moderator will not approve your comment or include you in the giveaway. Please use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Please allow up to 48 hours for your comment to appear. You must also be on our email newsletter distribution list to qualify, so please make sure you are okay with receiving our email newsletter before you leave a comment. We will pick winners before the following Wednesday around 2pm Central and you will receive the pottery shipped to you nearly anywhere globally, totally free. 

Momentous Pottery Giveaways Inspired by NASA

July 20th, 1969 was when humans first set foot on the Moon. Astronaut Buzz Aldrin (who owns a Cosmic Mug thanks to our friend Stacey at StarTalk) is 87 years young and he’s STILL active on Instagram, reminiscing about the experience:

Joel studies astronauts because it inspires him to filter ideas into is artwork, towards achieving greatness. Astronauts Buzz Aldrin and Col. Chris Hadfield both have Guinness World Records titles. Both directly inspired Joel to attempt and achieve the title for, ‘most pots thrown in one hour by an individual.’

Astronaut Col. Chris Hadfield also let us send him a Cosmic Mug. In his book, “An Astronauts Guide to Life on Earth” Hadfiled tells how his childhood dream was to walk on the moon. That goal wasn’t reached, but it put him on a path towards successfully becoming an astronaut and achieving his Guinness World Records title for ‘first music video filmed in space.’ Joel studied Hadfield’s work, sent him a Cosmic Mug and got an inspiring letter in return. He said:

We also send free pots to other astronauts occasionally, like Lt. Col. Mark Vande Hei who graduated from Joel’s alma mater CSB/SJU. He is in line for a trip to the International Space Station.

Not the best photo, but hey…that’s a NASA Astronaut enjoying a Cosmic Mug!

“Why climb the highest mountain? … We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills…”

– John F. Kennedy, September 12, 1962

Entrepreneurship is one skill that has many of the same core values that propelled the United States to the moon. Entrepreneurs are required to spend years overcoming failures and striving towards success. You can learn how Joel launched and sustained his pottery business immediately after college graduation in this eight part authorship series for American Craft Council:

A Potter’s Journey: The Beginning

🎉🌘🎁🌌☕🏔🎁🌒🎉

Momentous Pottery Giveaways

Houston, we have liftoff! Here’s what you need to know:

If they’re sold out or too expensive for you, don’t worry! Here is another awesome giveaway we just launched, totally free:

Free Giveaway: $680 in Free Cosmic Mugs

  • Cosmic Mug and Moon Mug Giveaway, totally free: $680 in free pottery.
  • Enter for free by simply entering your email.

Joel will also be releasing more pottery later this month: Cosmic Mugs, including $79 Random Cosmic Mugs and $49 Flawed Cosmic Mugs, before August. Stay tuned to the newsletter to get notified about availability first:

cherricopottery.com/newsletter