Inspiration for Cherrico Pottery comes from many sources. Whether it be podcasts, books, or TED Talks, our team is always learning and looking for ways Cherrico Pottery can grow. Many of the books we read don’t just apply to our business, but to life, too. They provide a source of inspiration and motivation for the everyday.
Alongside some of our best pots, this month’s giveaway includes two books that have guided how we approach our art, our business, and our life.
Amanda Palmer, author of “The Art of Asking”, has a unique story in the world of asking, giving, art, and love. Her 2013 TED Talk also titled, “The Art of Asking” has been viewed over 10 million times around the world. Check it out here:
“Asking for help with shame says: You have the power over me. Asking with condescension says: I have the power over you. But asking for help with gratitude says: We have the power to help each other.” -Amanda Palmer, The Art of Asking, p. 48
Derek Sivers is a professional musician and entrepreneur who sold his multi-million dollar e-commerce company to assist creative people in overcoming the everyday burdens of their work. “Your Music and People” is “a philosophy of getting your work to the world by being creative, considerate, resourceful, and connected.”
Derek has also presented multiple TED Talks. Check out this one on “How to Start a Movement” here:
We hope you enjoy our February Pottery Giveaway. Good luck!
A hot cup of tea with a good book is a splendid way to start the day. So, I thought it would be fun to give away one of my favorite books, paired with mugs inspired by it.
This giveaway features $395 in free pottery and books:
a pair of Cosmic Mugs ($360 value: 2 mugs x $165 each + $30 S&H average)
ENDED. Giveaway winner was emailed directly: “Ivetta” Congrats to you!
Tim Ferriss actually inspired the initial ideas orbiting the Cosmic Mug. He got one of the first 100 ever made years ago. I spy with my little eye a top shelf Cosmic Mug…
I’ve been following his “5-Bullet Friday” email for years. It’s one of the best, free newsletters I actually read, because it has valuable lessons from experts in nearly every industry: art, technology, business, mindfulness, mental health, love, sex, relationships, cooking, physical fitness….it’s probably the highest value newsletter I read weekly. Subscribe here if you’re curious: “5-Bullet Friday”
Tribe of Mentors is like a hard copy of those emails. It’s a collection of successful people, who each define success differently.
It’s one of my favorite books because it’s not just a collection of lessons. It’s a collection of people who prove that anything is possible.
As a potter, I’m successful if the newest pottery I make is always the best pottery yet.
But what if I have a bad firing? What if the pots turn out great, but no one buys them? What if I’m just having a terrible day, and don’t feel like working?
Tribe of Mentors is a book I turn to when I’m looking for inspiration from people who are the best at what they do. Sure, all of these people have websites, social media, etc…but there’s something special about being able to step away from our highly addictive smartphones.
Books give us the increasingly rare opportunity to go past the surface, and really dig deep into valuable life lessons.
“Every day is an opportunity to create a living masterpiece.”
This is a guest blog post written by Aubrey Walter, student worker at Cherrico Pottery during her undergraduate studies at the College of St. Benedict/St. John’s University. This post is a reflection of her work in the pottery office, assessing our environmental impact of shipping pottery to thousands of people globally.Enter Aubrey:
“Save what you love. A river. A mountain. A jacket. A pair of hiking boots. It all matters because it’s all connected…there is a powerful connection between treating our things as disposable and treating the people who make those things as disposable. And there is also a connection between the way we trash our stuff and the way we are trashing the planet, which is the ultimate source of all of that stuff.”
– Naomi Klein, qtd. in “Let My People Go Surfing”
People often ask us, “Is Cherrico Pottery natural?”
Yes, clay comes from the ground. Yes, Joel mixes his custom glaze recipes from natural materials, like wood ash, feldspar and silica.
But the truth is, everything comes from the ground. Even the smartphone or computer you’re using to read this was made from raw materials, which were originally mined from the earth.
How to Serve Customers and the Environment
At the time of this writing, Joel is currently throwing, glazing and firing over 500 pots per month. About 90% of those ship directly to customers’ doorsteps just weeks after he makes them.
How do we properly serve these avid pottery buyers, while still having deep respect for our environmental impact? First, we look to companies that have successfully achieved this themselves.
Every month, Joel requires each member of our team (including himself) to conduct “Reading and Research” to help us all learn the best ways to grow Cherrico Pottery, and ourselves personally. We read books, watch TED Talks, and post our quotes in the pottery office wall.
Photo by Avery, Joel in front of our Quote wall with one of his favorite books: “A Potter’s Book” by Bernard Leach
Recently, I’ve been reading Let My People Go Surfing by Yvon Chouinard, founder and CEO of Patagonia. A passionate outdoorsman, Yvon was hesitant to turn his passion into a business, weary of corporations focusing on profit and production, often destroying the very environment he grew up enjoying.
But Yvon took on this challenge with the founding of Patagonia, breaking the rules of traditional business and committing wholeheartedly to environmental responsibility.
As Yvon writes in the introduction to the book,
“Despite a near-universal consensus among scientists that we are on the brink of an environmental collapse, our society lacks the will to take action. Patagonia exists to challenge conventional wisdom and present a new style of responsible business.”
During my time as a student worker at Cherrico Pottery, I’ve seen Joel and Sienna make these same commitments to environmental responsibility.
We use 100% biodegradable packing peanuts to ensure our pottery arrives safe and sound to our customers. These peanuts are made from an organic starch that will decompose in water, leaving no toxic waste.
But not everyone wants peanuts because they make a huge mess. They’ve even been banned by Amazon because they’re so inconvenient and messy. So, we’re experimenting with our new “EA Air Cushion Machine”, which allows us to make our own bubble wrap and pillows with a #2 recyclable film.
Doing More With Less
As we said before, everything comes from the earth. Every material has pros and cons. For example, paper is a renewable resource and biodegrades, but it requires a lot more more raw materials to produce than plastic. It’s heaver to ship, less protective for our fragile pottery (requiring more material) and cutting down more trees to make more paper isn’t a great solution.
Whether using paper, plastic or biodegradable starch, the most important thing is that you make an educated decision about what to use, and how much.
This TedTalk featuring Leyla Acaroglu has given us a framework, called a “Life Cycle Assessment” to look past environmental folklore and determine how we can make the biggest positive impact.
Tracing Our Trash
Once our materials are used, where do they go?
We are also evaluating our footprint as a business by tracing each item of waste. As you can imagine in a small business that ships globally, we need to consume a lot of materials.
But even small things, like our shipping labels and packing stickers, are destined for the trash.
Stickers and shipping labels cannot be recycled due to their adhesive contents that get caught in recycling equipment. Their waxy backing is made of layers of both non-recyclable plastic and paper.
The thin, jute twine that we use to package our pottery is 100% recyclable and biodegradable, but it comes wrapped in protective plastic that we cannot recycle. So does the bubblewrap and cardbaord bulk boxes on full 4ft. x 4ft. pallets- all entirely wrapped in non-recyclable plastic.
Each of these items, small and large, are essential. We couldn’t fulfill thousands of pottery orders, and maintain customer satisfaction and safety, without each of these necessary pieces to our puzzle of running a sustainable business.
How do we stay environmentally conscious, while embracing global demand for Cherrico Pottery?
Odd that #EarthDay exists as a day at all. Instead, maybe it should be extended to the whole year, and then repeated annually
Even when Joel starting working with multiple Chinese factories to source a brand new type of Cosmic Mug, this mantra helped us to do it responsibly.
We call porcelain “Fine China” because the Chinese are simply the best porcelain mass-producers in the world, specifically for this type of “Tenmoku” pottery. It’s a specific type of intricate, black glazed pottery that you can learn about here, that the Chinese have been refining for 1,000 years. They can make high quantities of these mugs with both higher efficiency and quality than anyone else in the world.
After they arrive, the Cherrico Pottery Team individually inspects each mug for quality, then giftwraps them in our hand painted, recyclable cardboard boxes.
But what do we do with all the excess packing materials from China?
Each of these yellow boxes came from China and held 20 “Factory Made Cosmic Mugs” wrapped in bubblewrap, Styrofoam, cardboard and plastic.
Over the years, we’ve examined and fine-tuned our process. We’ve implemented alternatives to the waste-generating and single-use aspects of our business, wherever possible.
So, instead of putting non-recyclable packing materials in the trash, Joel came up with a better solution: dunnage.
Dunnage Bags: How We Reuse Non-Recyclable Packing Materials
We now turn most all of our trash into “Dunnage Bags” to be used as packing material, instead of peanuts or air pillows. We simply put our excess, non-recyclable packing into biodegradable bags from the local co-op.
While these bags still eventually end up in the landfill, they allow us to reduce and reuse:
Reduce our consumption of other packing materials
Reuse these non-recyclables, instead of throwing them right into the trash
Did you know that you can reuse these bags in your own packing?
We know that our environmental footprint as a business is far from net zero, far from where it needs to be. And we recognize this. We are conscious of the waste we produce, the environmental impact our small business is having.
While many companies turn a blind eye to their waste, their emissions, their footprint, we have not. And we will not. Because the nature of our business, Cherrico Pottery, is crafted from the very minerals of the soil and the water of the seas. Pottery is an art of the earth.
Kenneth R. Beittel describes it like this in his article Zen and the Art of Pottery:
“Pottery is the humblest of man’s arts. Even before it became metaphor, pottery brought Earth to shine forth in man’s world. It is best when it is most earth-honest; that includes process-honest; fire-honest, honesty of being itself. Mere expressiveness has no depth compared with rocks and mountains, sand and sea, which speak of being and presence.”
Innately, our pottery craft requires that we be earth-honest, process-honest, fire-honest. It requires that we are conscious of our environmental choices. While many companies maintain a “business as usual” approach when it comes to environmental responsibility, we are striving to defy the norm.
Think Globally, Act Locally
There is a saying at the Local Blend Coffee Shop that serves meals everyday from Cherrico Pottery. “Think Globally, Act Locally” is their unofficial tagline. It reminds us that even the smallest act, done by anyone just within their local community, can have global impact.
We’re continuing to have conversations about our own environmental impacts here at Cherrico. How can we be more sustainable? How can we be a model of environmental responsibility for other small businesses?
We’re learning a lot about your preferences as our customers, and are continuing to look for ways to consume less.
We’d love to hear from you.
GIVEAWAY: What is one thing you do to be more environmentally friendly in your own life?
*GIVEAWAY ENDED 3/25/20. WINNERS: Jessica and kim mendez. WINNERS WERE EMAILed PRIVATELY AND NOTIFIED, AND THEIR COMMENTS WERE RESPONDED TO BELOW.
Leave a comment on this blog post before 2pm Central Wednesday, March 25th, 2020 answering the question above (What is one thing you do to be more environmentally friendly?), and we will pick two people to win two free “Random Cosmic Mugs” from our back stock, each paired with two book copies from our “Reading and Research” shelves: Let My People Go Surfing by Yvon Chouinard. We’ll mail them to two of you for free (giveaway 21+ void where prohibited, no unicorns…view more detailed giveaway policy here: cherricopottery.com/giveaway-policy) winner will be chosen by Joel Cherrico and announced in the comments one day after the giveaway ends. Please allow 24-48 hours max for our moderator to approve your comment, and winners will be announced here publicly Friday, March 27th, 2 PM or earlier 🙂
This is a guest blog post written by Megan Schroeder, student worker at Cherrico Pottery from 2017-2019 during her undergraduate studies at the College of St. Benedict/St. John’s University. This post is a reflection of her time at Cherrico Pottery, written after her college graduation. Enter Megan:
This story is important for anyone who doesn’t see themselves as an “artist” but loves art.
It’s also important because Joel and Sienna Cherrico are doing incredible things beyond just making art. They’re great at knowledge work: trying to educate their audience, workers and everyone they come in contact with. Cherrico Pottery encourages people to come up with their own original ideas.
Being part of an artistic process in a professional business is unique. I was surrounded by art in daily life, but I could see the real impact happening in the lives of others– specifically, pottery customers and fans.
The blog post shares what I think are the most important lessons that Cherrico Pottery offers people, and how to create things that are truly original.
It all starts how and why Joel decided to start a pottery company.
How Cherrico Pottery Started: The College Years
Joel Cherrico started at The College of Saint Benedict/Saint John’s University studying Biology/Pre-Medicine in 2006. But after freshman year, he decided that he would rather try and figure out how to make a living as a full-time potter, and changed his major to Art.
He worked two years of unpaid internships at JD Jorgenson Pottery. According to Joel, this is what taught him first hand about the hard work, dedication and love involved in building a pottery studio. They built a 30ft ft. long wood kiln, filed it with pots and fired it.
Joel inside the 5ft. x 6ft. x 16ft. long kiln interior, loading over 1,000 pots, and then firing with only wood for 7 days non-stop up to 2400 degrees F.
Joel also worked at the college Ceramics Studio all four years, which gave him more experience with the technical aspects of ceramics, while supervising and teaching other students. Samuel Johnson was his college professor and a key mentor who guided Joel during this job.
Three months of working in the St. John’s Woodshop, also gave Joel woodworking experience, and wood to build pottery shelving that he still uses today (our “Pottery Office” cubicles are made from shelves Joel built). The first Cherrico Pottery sales came from filling those shelves with pots for sale in front of the student bus stop in 2009.
From College Student to Professional Potter
In 2014, the American Craft Council and Joel worked to create a web exclusive blog series called, “A Potter’s Journey.” This story reveals insights about how he developed a plan to become a full-time potter and small business owner during college, and then launched and built his passion into a profitable business.
What I find so interesting is that his art is serving people. Joel isn’t afraid to put himself into the public eye, like when he was interviewed by Guinness World Records. But what’s really important is that he found lessons that are worth sharing in a professional outlet like the American Craft Council.
Joel performing pottery demonstrations at the American Craft Council headquarters, alongside a show of his large jars and wall platters, 2018
My College Experience: Working in the Pottery Office
I started off knowing absolutely nothing about pottery or business. But in running a small business, you learn to do it all. We helped with writing, photography, packing and shipping, customer service, marketing, operations, and even figuring out how to sell pottery myself.
Our job was to keep Joel on the pottery wheel, and away from office work.
Basically, we had the freedom to do anything that got pottery into the hands of people anywhere on the planet.
Being at Cherrico Pottery felt like a privilege. Joel is smart and has audacious goals that he is constantly thinking about. One of my favorite things about interning for Cherrico Pottery is that Joel lets us read during our shifts.
Yes, we got paid to read books. It was actually required!
Joel wants his workers to be constantly learning and thinking about new ideas and perspectives, but he can’t always be in the office (duh, he’s gotta be making pots!) so he leaves the teaching to his collection of office books, and our own work ethic.
“It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things.”
Quote attributed to Leonardo Da Vinci, qtd. in #GIRLBOSS by Sophia Amoruso
Balancing Education, Work and Life
I graduated in the spring of 2019, and said my goodbyes to Cherrico Pottery, Sienna, and Joel. This goodbye was very hard. Cherrico Pottery was one of my very first internships and was the one most pivotal in my college experience.
I got to see my work actually do something and that’s one thing I have learned about working for a small business – you get to see your work make an impact in people’s lives all over the world.
Not only have I had the privilege to learn from both Joel and Sienna, but I have also got to work alongside other student workers; John, Lauren, and Jack. Joel and Sienna are not the only ones that have had an impact on me, but these three as well.
John and I actually maintained a loving relationship throughout our time at Cherrico Pottery (John has also written over 6 blog posts for Cherrico Pottery).
It isn’t easy to work with someone you love, but Joel was supportive of our relationship. He and Sienna work hard to do the same everyday. My time at Cherrico Pottery helped me learn that John and I could keep a balance of enjoying time together both in and out of the office.
The Next Generation of Student Works
We also got the opportunity to usher in the new helpers to the business: Avery and Aubrey. Part of my job was to train them in.
Every month, each employee (including Joel) posts a quote on the wall from the reading they did that month. This way, we can see what book everyone is reading and what resonates with them.
Photo by Avery, Joel in front of our Quote wall with one of his favorite books: “A Potter’s Book” by Bernard Leach, even though his quote from this month was from Bruce Springsteen’s “Born to Run” audio book
I think these aspects of the work are impressive because we can learn from Joel’s methods of balancing knowledge work with handcrafting art.
Now, this blog post isn’t just to inform you on how Joel started, how he does business or what his student interns do, but I really wanted to get across how thankful I am for Joel’s mentorship these past two years.
He has made a positive influence in my life while running his business full-time. I know Cherrico Pottery has big things ahead and I know the next student interns will have an influential experience, but it’s time for me to say “cya later”. The support, knowledge, and foundation you have put into my life, did not go unnoticed.
Thank you, Joel, Sienna, and fellow student workers for teaching me new things each week. I am very grateful!
GIVEAWAY: What is one thing you have learned from Cherrico Pottery?
*GIVEAWAY ENDED 1/15/20. Winners: Michael W, Angelique L, and 1 bonus winner: Lauren T. is also receiving a Mountain Mug. Winners were email privately and notified, and their comments were responded to below.
Leave a comment on this blog post before 2pm Central Wednesday, January 15th, 2020 answering the question above (What is one thing you have learned from Cherrico Pottery?) and we will pick two people to win two free “Random Cosmic Mugs” from our back stock, each paired with two books from our “Reading and Research” shelves: #GIRLBOSS by Sophia Amoruso and The Go-Giver by Bob Burg. We’ll mail them to two of you for free (giveaway 21+ void where prohibited, no unicorns…view more detailed giveaway policy here: cherricopottery.com/giveaway-policy) winner will be chosen by Joel Cherrico and announced in the comments around Thursday). Please allow 24-48 hours max for our moderator to approve your comment
Flipping the slogan of “Do what you love” to “Love what you do” changes how we spend our time. Instead of dreaming grandiose thoughts of succeeding at our passion, we can love what’s right here in front of us– even if we’re struggling with something that’s not so glamorous.
“‘Do what you love‘ is in the future. ‘Love what you do‘ is right now.”
– Paul Buchheit
You’ve probably never heard of Paul Buchheit, but his work helps millions of people everyday. He invented Gmail.
Paul worked at Google and helped build it from the ground up, back when Google was tiny– less than 30 people.
Why do some companies stay small, while some grow to mammoth scales like Google? Is it just luck? Being in the right place at the right time? Or does it have more to do with our choices?
Finding Your Larger Purpose
Paul compares growing a business to launching a rocket. What’s most important is why— our purpose, and our deep human need to explore.
“It’s often assumed that business is all about money. But to me, that’s like saying that rockets are all about rocket fuel. On some level, it’s true. You won’t even make it off the launchpad without fuel…But among the truly significant founders [businesses] I’ve known, there’s always a larger purpose. It’s not just the nihilistic pursuit of rocket fuel.”
Success Comes From Loving What You Do Everyday
For 5 straight years, I lived as a full-time potter but barely made minimum wage. Sometimes I had to fight to keep Cherrico Pottery alive and often traded pottery for food.
Looking back now and admitting that is embarrassing. But at the time, people would constantly tell me, “At least you get to do what you love!”
That’s not how I survived. Cherrico Pottery grew because I woke up everyday and loved what I did.
I was genuinely excited to work 18 hours straight on a kiln firing. To me, it felt like playing with clay and fire day!
I didn’t care that the payoff was maybe a few hundred dollars worth of pottery to sell for the week (before expenses). I loved the artistic process. The work of making pottery, living as a potter, was it’s own reward. And I always sold/traded enough pottery to get by.
And years later, that love also helped grow the business too, starting when I created the “Cosmic Mug” and raised $34,099 in one month on Kickstarter.
Focus is so rare today, with our easy digital distractions. But when you lean into the difficulty of an intricate craft, you reap the rewards. Years of toil and strife set me up for the skills necessary to captivate people in a Guinness World Records spectacle, achieving the record on my first try. But that wouldn’t have been possible without 10k+ hours of deliberate practice.
Frugality taught us how to package pottery with post-consumer and eco-friendly materials, like when we shipped 1,000 pots with 1,000 egg cartons.
We don’t make art because it’s necessary for our capitalist society. We make art because it’s necessary for humanity. Loving what we do means that even when times are hard, when things aren’t going so well, we can still find joy everyday. Long-term, that’s a recipe for success.
GIVEAWAY: What is one thing that you do everyday because you love it?
(ENDED: congrats to the winner, Helen W and she was emailed and notified about her free gifts. Thank you for your wonderful comment Helen, and thank you everyone for participating! To get notified about all future giveaways, please join cherricopottery.com/newsletter
Leave a comment on this blog post before 2pm Central this Friday 8/17/2019 answering the question above (What is one thing that you do everyday because you love it?) and I will pick one person to win one free “Random Cosmic Mug” from our back stock paired with a coin I carry in my pocket almost everyday. It says, “Amor Fati” which means “Love of Fate.” It reminds me to love everything, both good and bad, everyday. It helps me use even my hardships as fuel, like a fire that turns everything in it’s path into fuel. I got it from dailystoic.com because I really enjoy their work, and I’ll mail it to one of you for free (giveaway 21+ void where prohibited, no unicorns, etc…winner will be chosen by Joel Cherrico and announced in the comments around 3pm Central Friday 8/17/2019). Please allow 24-48 hours max for our moderator to approve your comment 🙂
