Working For Artists: How Cherrico Pottery Teaches Students To Be Original

(estimated reading time: 6-8 minutes)

This is a guest blog post written by Megan Schroeder,  student worker at Cherrico Pottery from 2017-2019 during her undergraduate studies at the College of St. Benedict/St. John’s University. This post is a reflection of her time at Cherrico Pottery, written after her college graduation. Enter Megan:

This story is important for anyone who doesn’t see themselves as an “artist” but loves art.

It’s also important because Joel and Sienna Cherrico are doing incredible things beyond just making art. They’re great at knowledge work: trying to educate their audience, workers and everyone they come in contact with. Cherrico Pottery encourages people to come up with their own original ideas.

Being part of an artistic process in a professional business is unique. I was surrounded by art in daily life, but I could see the real impact happening in the lives of others– specifically, pottery customers and fans.

The blog post shares what I think are the most important lessons that Cherrico Pottery offers people, and how to create things that are truly original.

It all starts how and why Joel decided to start a pottery company.

How Cherrico Pottery Started: The College Years

Joel Cherrico started at The College of Saint Benedict/Saint John’s University studying Biology/Pre-Medicine in 2006. But after freshman year, he decided that he would rather try and figure out how to make a living as a full-time potter, and changed his major to Art.

He worked two years of unpaid internships at JD Jorgenson Pottery. According to Joel, this is what taught him first hand about the hard work, dedication and love involved in building a pottery studio. They built a 30ft ft. long wood kiln, filed it with pots and fired it.

Joel inside the 5ft. x 6ft. x 16ft. long kiln interior, loading over 1,000 pots, and then firing with only wood for 7 days non-stop up to 2400 degrees F.

Joel also worked at the college Ceramics Studio all four years, which gave him more experience with the technical aspects of ceramics, while supervising and teaching other students. Samuel Johnson was his college professor and a key mentor who guided Joel during this job.

Three months of working in the St. John’s Woodshop, also gave Joel woodworking experience, and wood to build pottery shelving that he still uses today (our “Pottery Office” cubicles are made from shelves Joel built). The first Cherrico Pottery sales came from filling those shelves with pots for sale in front of the student bus stop in 2009.

From College Student to Professional Potter

In 2014, the American Craft Council and Joel worked to create a web exclusive blog series called, “A Potter’s Journey.” This story reveals insights about how he developed a plan to become a full-time potter and small business owner during college, and then launched and built his passion into a profitable business.

What I find so interesting is that his art is serving people. Joel isn’t afraid to put himself into the public eye, like when he was interviewed by Guinness World Records. But what’s really important is that he found lessons that are worth sharing in a professional outlet like the American Craft Council.

Joel performing pottery demonstrations at the American Craft Council headquarters, alongside a show of his large jars and wall platters, 2018

My College Experience: Working in the Pottery Office

I started off knowing absolutely nothing about pottery or business. But in running a small business, you learn to do it all. We helped with writing, photography, packing and shipping, customer service, marketing, operations, and even figuring out how to sell pottery myself.

Our job was to keep Joel on the pottery wheel, and away from office work.

Basically, we had the freedom to do anything that got pottery into the hands of people anywhere on the planet.

Being at Cherrico Pottery felt like a privilege. Joel is smart and has audacious goals that he is constantly thinking about. One of my favorite things about interning for Cherrico Pottery is that Joel lets us read during our shifts.

Yes, we got paid to read books. It was actually required!

Joel wants his workers to be constantly learning and thinking about new ideas and perspectives, but he can’t always be in the office (duh, he’s gotta be making pots!) so he leaves the teaching to his collection of office books, and our own work ethic.

I have taken lots of professional and personal advice from these books. My three favorites have been The Go-Giver by Bob Burg and John David Mann, The 4-Hour Workweek by Timothy Ferriss, and #GIRLBOSS by Sophia Amoruso.

It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things.”

Quote attributed to Leonardo Da Vinci, qtd. in #GIRLBOSS by Sophia Amoruso

Balancing Education, Work and Life

I graduated in the spring of 2019, and said my goodbyes to Cherrico Pottery, Sienna, and Joel. This goodbye was very hard. Cherrico Pottery was one of my very first internships and was the one most pivotal in my college experience.

I got to see my work actually do something and that’s one thing I have learned about working for a small business – you get to see your work make an impact in people’s lives all over the world.

Not only have I had the privilege to learn from both Joel and Sienna, but I have also got to work alongside other student workers; John, Lauren, and Jack. Joel and Sienna are not the only ones that have had an impact on me, but these three as well.

John and I actually maintained a loving relationship throughout our time at Cherrico Pottery (John has also written over 6 blog posts for Cherrico Pottery).

It isn’t easy to work with someone you love, but Joel was supportive of our relationship. He and Sienna work hard to do the same everyday. My time at Cherrico Pottery helped me learn that John and I could keep a balance of enjoying time together both in and out of the office.

The Next Generation of Student Works

We also got the opportunity to usher in the new helpers to the business: Avery and Aubrey. Part of my job was to train them in.

Every month, each employee (including Joel) posts a quote on the wall from the reading they did that month. This way, we can see what book everyone is reading and what resonates with them.

Photo by Avery, Joel in front of our Quote wall with one of his favorite books: “A Potter’s Book” by Bernard Leach, even though his quote from this month was from Bruce Springsteen’s “Born to Run” audio book

I think these aspects of the work are impressive because we can learn from Joel’s methods of balancing knowledge work with handcrafting art.

Now, this blog post isn’t just to inform you on how Joel started, how he does business or what his student interns do, but I really wanted to get across how thankful I am for Joel’s mentorship these past two years.

He has made a positive influence in my life while running his business full-time. I know Cherrico Pottery has big things ahead and I know the next student interns will have an influential experience, but it’s time for me to say “cya later”. The support, knowledge, and foundation you have put into my life, did not go unnoticed.

Thank you, Joel, Sienna, and fellow student workers for teaching me new things each week. I am very grateful!

– Megan (Cherrico Pottery “Magic Pottery Elf” Alumni)

GIVEAWAY: What is one thing you have learned from Cherrico Pottery?

*GIVEAWAY ENDED 1/15/20. Winners: Michael W, Angelique L, and 1 bonus winner: Lauren T. is also receiving a Mountain Mug. Winners were email privately and notified, and their comments were responded to below.

Leave a comment on this blog post before 2pm Central Wednesday, January 15th, 2020 answering the question above (What is one thing you have learned from Cherrico Pottery?) and we will pick two people to win two free “Random Cosmic Mugs” from our back stock, each paired with two books from our “Reading and Research” shelves: #GIRLBOSS by Sophia Amoruso and The Go-Giver by Bob Burg. We’ll mail them to two of you for free (giveaway 21+ void where prohibited, no unicorns…view more detailed giveaway policy here: cherricopottery.com/giveaway-policy) winner will be chosen by Joel Cherrico and announced in the comments around Thursday). Please allow 24-48 hours max for our moderator to approve your comment 🙂

Beaten By A Machine Powered Potter: Passing the Torch to the New Pottery World Record Holder

March 7th, 2016 we made history. A team of people documented me setting a new Guinness World Records™ title for ‘most pots thrown in one hour by an individual’ by throwing 159 pots in one hour, on a kick-wheel: 

Today I discovered that someone else beat it, on an electric wheel.

Congrats to James T. Calhoun, who made 193 and set the new Pottery World Record. Seriously, I’m happy for you, Jim! He is the new official record holder as shown here, and he probably won’t be the last potter to beat it (many other people have attempted just this year).

It’s extremely difficult to attempt, even on an electric wheel. Guinness World Records has extremely high, difficult standards and guidelines, that you can learn about here. 

My time in the limelight is over, but I’m astounded by the reach/buzz it created:

Today I’m passing the torch to the new holder. I set the record to inspire people to attempt and achieve great things, so I’m honored to be in the company of other ambitious potters like Jim. Great work, bud!

Electric Pottery Wheels vs. Kick Wheels

Guinness World Records™ doesn’t currently have a separate category for kick wheels vs. electric wheels, even though setting the record on a kick-wheel does feel different to me:

  • A kick wheel has no electric motor. It only spins when you kick it.
  • Kicking and throwing pots at the same time is more difficult than letting an electric motor do the spinning work for you.
  • Kicking requires different training: cardio, running, stretching and leg and back strength.

To me, the records seem fundamentally different. Again, there is no separate category for kick wheels vs. electric wheels, but we think that maybe there should be. What do you think? (Please leave a comment at the bottom of this post – I would love to hear your thoughts).

When I attempted the record back in 2016, the previous record holder used an electric wheel to make 150 pots in one hour. I knew that a kick wheel was not required by Guinness World Records, but decided to use it anyways.

Kick wheels are harder to use, which is why the vast majority of potters today use electric wheels. One of our most common Frequently Asked Questions on our popular Facebook Live videos is, “Why don’t you use an electric wheel?” With thousands of comments per video, we had to devote an entire blog post to answering it.

Bigger pots are also more difficult, making the electric motor even more important. At first, I requested to make tiny shot cups like in this video, but Guinness World Records required a “planter” with larger size and weight requirements.

Even after beating the record on a kick wheel, the chance always remained that someone would beat me on an electric, motorized wheel. Maybe I should have used an electric wheel instead.

But if I could go back, I wouldn’t have. I attempt the record in a new, innovative way on purpose.

Here is why: to inspire people to attempt and achieve difficult things. I did that the best way I knew how. That required the tool of my trade: a unique, historical kick wheel. Maybe I’ll attempt it on an electric wheel someday, but right now it doesn’t seem appropriate.

Jim Calhoun did remarkable work to win his time in the spotlight, and lets all raise a glass (or even better, a Cosmic Mug) to him.

Joel Cherrico World Record Pottery

This week is the last chance to buy my official “World Record Pottery” planters with Certificates of Authenticity from Guinness World Records™ paired with the pottery. This Friday 6pm Central, all remaining pots Certificates of Authenticity are going into my private collection, in archival storage. I’m keeping this body of artwork for future exhibitions in the coming decades of my “Pottery Journey.”

You can get them here, before this Friday: store.cherricopottery.com/world-record-pottery

(NOTE: please forgive the text that says Joel Cherrico is the official record holder. I AM NOT THE CURRENT RECORD HOLDER. Please give us 30 business days to make extensive website updates.)

If you would like to purchase one in the future, you can send inquiries here anytime and I will consider taking them out of storage to sell, maybe: contact@cherricopottery.com. They are pieces of art that I finished with care and attention, wood-fired in a traditional style, and then painted with care and detail. I’m honored to keep or sell them as part of my story for future exhibitions, and as part of my lifelong pottery career.

Do you remember the story of John Henry? Every schoolkid learns the folktale of the railroad worker who battled a machine and won, but died right after his victory. Historians argue about details, but a plaque in West Virginia summarizes his legacy:

“John Henry died from a race with the steam drill, during construction of the tunnel for the C.&O. Railway Co. May God Grant that we always respect the great and the strong and be of service to others.”

Obviously, the legend of John Henry is way different. Henry suffered the ultimate loss: the loss of his life. He lived in a time and place that struggled with all kinds of inequalities. His struggles were far more difficult than mine. However, all of us can be inspired by message he left in the wake of his accomplishment:

“…always respect the great and the strong and be of service to others.”

Congrats to all of you past, present and future record holders, and cheers to all of you pottery fans.

– Joel Cherrico (former Guinness World Records™ title holder for ‘most pots thrown in one hour by an individual’)

Birthday Pots: 29 Freebies

Cool facts about the number 29:

  • The atomic number of Copper (Cu)
  • The number of years it takes the planet Saturn to orbit the Sun
  • Iowa is the 29th state in the US- I grew up in Iowa! No, I didn’t grow up on a farm 🌽🌽
  • My age. Today is my 29th birthday!

To celebrate, we’re giving away 29 pots, totally free. Plus, we put together a bunch of discount deals and one donation to a great cause:

30% off Cosmic Bowls + one FREE World Record Planter

50% off Remaining World Record Planters

– Coupon Code: GWR50 valid through Friday.

Nuka Cobalt Vase + 50% donation to St. Jude Children’s Research Hospital with $50 starting bid.

($425 Value: $385 + $40 packing and shipping average)

🎁🎉 Birthday Pottery Giveaway 🎁🎉

29 Free Pots Going To 9 Winners, $771.00 Value, Totally Free:

  • Sets of 4 “Cosmic Shot Cups” going out to 6 different winners ($378 value: $48 retail + $15 packing and shipping each)
  • Two “Lunar Cups” going out to two different winners ($214 value: $95 retail + $12 packing and shipping each)
  • World Record Planter #29: ($179 value: $159 retail + $20 packing and shipping)

Enter the Giveaway:

What was the last thing you gifted or donated to someone, and why?? Leave a comment below before this Friday telling us one thing you gifted to a friend, donated to a local food shelter, non-profit organization, school, church, anything! We’ll pick the best 9 comments and give each winner a certain selection of the above 29 pots ($771.00 value) totally free.

To enter, you must leave one, genuine comment, or the moderator will not approve your comment or include you in the giveaway. Please use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Please allow 24-48 hours for your comment to appear. You must also be on our email newsletter distribution list to qualify, so please make sure you are okay with receiving our email newsletter before you leave a comment. We will pick winners Friday around 2pm Central and you will receive the pottery shipped to you nearly anywhere globally, totally free.

*UPDATE 5/12: ENDED. Congrats Kristie, J.B.S., Diandra, James H., Dorthy, Michael, Amy, Leslie and Stephanie! You should have an email waiting in your inbox. Thanks so much to everyone who participated! I’m truly blown away by all of the kindness that all of you shared about the ways you spread generosity. Thanks again! – Joel

Coupons and Giveaway Expire Friday 5/12

Please give us a couple days to pack and ship, because I plan to spend my birthday busting out a few fresh pots and guitar riffs.

“There’s something about the physicality of clay…a worthless material to most people. Contractors can’t build in it, farmers can’t grow in it. The only worth it has is what you and I give it.”

– Don Reitz, quoted in this video interview.

store.cherricopottery.com/big-pots

How Meditation Helped Me Set A Pottery World Record

Back in February, 2015, I read “The Obstacle Is The Way” just before setting the new pottery Guinness World Records title for ‘most pots thrown in one how by an individual, which you can watch in this Facebook video. This story tells how I trained my body and mind to achieve the feat.

“That looks so calming and relaxing…absolutely peaceful to watch… so soothing…”

Thousands of people watch my Facebook throwing demos and typically say things like this. I really appreciate the sentiment. Unfortunately, they can’t feel how pottery making is actually really tough. Ridiculously tough.

Yes it’s hard because it requires a lot of skill, but it’s also hard on your body. Hands, arms, back and leg muscles are tight. Slouching posture feels natural, but must be corrected to avoid back injuries. Intense concentration keeps pots flowing off the kick wheel, but the slightest error ruins the entire pot. Even when I get into a meditative rhythm after 10-20 pots, my mind instantly begins wandering, requiring even more intense concentration.

All of those stresses were amplified during the world record attempt, even causing me to throw out my back during practice.

Let’s back up a bit. For one full year, I practiced for the Guinness World Records title for ‘most pots thrown in one hour by an individual’ by creating over 1,000 of the required “planters” for the record attempt. Slowly and methodically these pots came off the wheel over many months of practice, on top of another 3,500+ pots that I needed to create and sell to make a living. Three weeks before the record attempt, I quickened pace, training like I was going to run a marathon.

Training began the day after returning from Japan. Tokyo, Kyoto and Mount Fuji were incredibly inspiring. Happily back to work in my pottery studio in Minnesota, I began training at full speed. The previous record holder from the UK beat the record on an electric wheel, but I planned to use my traditional, Japanese kick wheel. With no motor, you can’t just crank the engine and move your hands. It requires your full body.

“Awesome!” I thought. “It will look so cool breaking the record with a kick wheel. Let’s do this!”

I prepared 100 pounds of clay, sat down at the wheel and immediately, painfully threw my back out.

Handstands at Mount Fuji might have boosted my ego a bit. This was the second time I threw out my back from throwing too much pottery too quickly. Last year, I was in bed for two days straight and couldn’t make pots for a week. Fortunately, this time the lower back tweak was minor.

Two days later, I returned to training more carefully. 350+ pounds of clay were required for the record attempt and I couldn’t even throw one third of that. No more screwing around.

21 days after returning from Japan, I set a new Guinness World Records title for ‘most pots thrown in one hour by an individual. Here was my daily regime during that three week training period:

  • No alcohol
  • 10 minutes daily mediation using the free Headspace App
  • 2 hour workouts: 1-2 miles running before full body exercises guided by the free Freeletics App
  • 1 hour stretching: 15 minutes before workouts, 45 minutes after
  • 3-4 hours pottery practice

The mental strain was stifling:

  • “What if I throw my back out again?”
  • “What if I fail in front of 8 volunteers, photographers, reporters, kids, friends who drove 60 miles?”
  • “What if I miss a requirement and GWR rejects us?”
  • “How do I get 350 pounds of clay measured into 2 pound balls and moved 6 miles, up 3 flights of stairs. What if THAT throws my back out?”
  • “Not drinking sucks. I want a beer.”

Three things helped me conquer my mental demons:

  1. Meditation
  2. The Obstacle Is The Way by Ryan Holiday
  3. Red Hot Chili Peppers: Stadium Arcadium, Jupiter and Mars

During his TED Talk video, Andy Puddicombe’s juggling and public speaking skills make the benefits of meditation self evident.

The Obstacle Is The Way was a “quake book” for me. Streaming it on Audible three times in three weeks helped me optimistically explore every possible way to conquer the record.

150 pots in one hour was the record to beat. One day before the attempt, I set up a stopwatch and threw 48 pots in 19 minutes. Do the math and you get one pot every 23.75 seconds. Beating the record required one pot every 24 seconds. I was barely scraping by and had to triple the throwing time.  Those margins were too close for comfort.

“When America first sent astronauts into space, they trained them in one skill more than any other: the art of not panicking.”

– Ryan Holiday

When I sat down to attempt the record, I had no idea whether or not I could beat it. Eight volunteers needed directions, 30 people were patiently staring at me and the 375 pounds of clay was sitting next to me, beginning to dry.

A stroke of good fortune hit. Someone randomly put on my all time favorite album: “Stadium Arcadium” by the Red Hot Chili Peppers blasted through the loud speakers.

The clock started. I wasn’t worried. I got into a rhythm and the flow started. For the next hour, the benefits of meditation were obvious. It was easy to ignore the huge influx of distracting sounds, questions, gaze of the crowd and bullshit doubts in my own mind. I found myself singing along to the Chili Peppers tunes. The rest is history.

“We don’t rise to the level of our expectations, we fall to the level of our training.”

– Archilochos, quoted by Tim Ferriss

3 Ways Pottery Speaks

Enter the Inspirational Pottery and Book Pairings Giveaway (active until January 27th, 2017) and you could win one of our best Cosmic Mugs paired with a copy of “Body of Clay, Soul of Fire: Richard Bresnahan and the St. John’s Pottery” by Matthew Welch. This story tells how “Body of Clay, Soul of Fire” was the original reason I got into pottery.

“The Taste of Clay” is a short film that gives a sneak peak into the St. John’s Pottery. Bresnahan tells how there are three ways a finished pot speaks, if you watch about 24 minutes into the video:

“It’s one third the artist, it’s one third the material or the making and it’s one third the firing.”

Let’s look at examples of this idea. This wood fired bowl was a boring, white color before it was fired:

No glaze was applied by hand. The white clay blushed red/orange from being painted with fire during a 4 day wood firing in the College of St. Benedict wood kiln. Yellow/blue spots of glaze came from wood ashes, floating through the kiln like 2,400 degree F. snowflakes of glaze colors landing on the pots. This bowl is 100% food and dishwasher safe.

“Body of Clay, Soul of Fire” is filled with photos of even more colorful pots. The book sat across from my pottery wheel all through high school. Copying the St. John’s Pottery shapes and colors helped me create my first 100 pots.

These “Oceanscape Cups” that I made early in college (almost a decade ago) show how I even pretended to wood fire when I couldn’t, by placing these cups in piles of wood ashes to create the blue colors and blushes of yellow that resemble an ocean sunset. They were fired in a gas fueled kiln, not a wood kiln.

“Oceanscape Cups” Stoneware, Fired in piles of wood ashes, 2008

Cosmic Mugs are inspired by these ideas because I’m still chasing gorgeous, gradated, colorful surfaces, even though they are fired in highly controlled electric kilns. By imagining the potter as only ⅓ of the equation, it gives me a sense of reverence for the amazing complexity inherent to the ceramic process. Perfect Cosmic Mugs are the product of 5 complex glazes layered onto Stoneware clay, the mysteries of 2280-2389 degree F. kiln heat and the touch of my hand.

“But an excited Bresnahan holding up a recently fired bowl and pointing at its surface has greeted many visitors to the studio as well. Eyes wide with childlike wonder, he exclaims with palpable euphoria, ‘Look at this. Just look at this!’”

Stoked. Forward. Page 14. Saint John’s University Press. Collegeville, MN. 2010.

Photography by Nicole Pederson