Category: Online Sales

My approaches to selling pottery online.

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Father’s Day, 2017: Reflection and Two Pottery Giveaways

*This is a guest blog post, edited by Joel Cherrico and written by John Fink: CSB/SJU Marketing Intern at Cherrico Pottery. 

Interesting facts about Father’s Day:

  • Father’s Day is the 4th largest card-sending occasion with 72 million sent annually.
  • The average person spends about $115.57 on presents for their father, which totals to about $12,700,000,000 a year.
  • Claude Monet is widely considered the father of Impressionism. Monet’s art represents nature abstractly, in ways that communicate far more beauty than what human eyes can see.
“Water-Lily Pond and Weeping Willow” by Claude Monet, next to a Cosmic Mug surrounded by a Star Cluster in the Large Magellanic Cloud, captured by NASA’s Hubble Space Telescope.

“A father is neither an anchor to hold us back, nor a sail to take us there, but a guiding light whose love shows us the way.” – Unknown

Joel Cherrico’s father, Gene Cherrico, played an important role during one of his most defining life moments.

Joel and his dad were on a road trip just before he launched “Cherrico Pottery” back in 2010. Joel was hesitant about taking on the risk of starting his own company, investing his $3,000 of savings and committing to a small business loan after graduation, instead of getting a job like all of his friends.

“Owning your own business is one of the best ways to personal wealth.” – Gene Cherrico

Without Papa Cherrico’s wise words of wisdom, and his love and support, Cosmic Mugs might never have existed.

“I can discover something in the Universe, but if I didn’t do it, somebody else after me will discover that exact same thing. Whereas in the Arts, what you create, no one who was ever born before you or will be born from your death onwards, will ever compose exactly the same thing you did.” – Neil deGrasse Tyson

You can learn more about the origins of Cosmic Mugs from Joel’s authorship for American Craft Council: “A Potter’s Journey.” Learn why Joel chose an art major, how he developed a business plan, launched a small business and has operated his pottery business for seven+ years in this American Craft Council “Web Exclusive” blog series:

A Potter’s Journey

Another person who Joel drew inspiration from while growing his business was Robert Herjavec.

Herjavec is an immigrant from Croatia who owns a world renowned computer security company in Canada. He is most known for being a “Shark” on the hit TV show “Shark Tank” (Joel has repeatedly submitted 1st and 2nd round applications to the show). In the video below, Robert shared his story of his father’s immense sacrifices to give him a better life.

Also in honor of Father’s Day, we’re launching two pottery giveaways:

  • Giveaway #1 is for new Cosmic Mug and Moon Mug customers.
  • Giveaway #2 is for everyone.

Giveaway #1 of 2: “Lunar Bowl” $325+ value

*(ENDED 11pm 6/19/2017. Winner: Sherry E.)

Today and tomorrow only, we are releasing all of our current stock of Cosmic Mugs and our current stock of Moon Mugs. Anyone who buys one or more of these new Cosmic Mugs or Moon Mugs released today and tomorrow will be entered into a drawing. One random customer will win this lunar bowl, included with their order at no extra charge.

If they’re sold out or too expensive for you, don’t worry! Joel will be releasing more Cosmic Mugs, including $79 Random Cosmic Mugs, $49 Flawed Cosmic Mugs and Moon Mugs before July. Stay tuned! For you pottery fans who are waiting for these great deals and on a budget, we’ve got something special for you too.

 Giveaway #2 of 2: Free World Record Pottery

You can win one of three pieces of art history from Joel’s epic achievement with the Guinness World Records™ title for ‘most pots thrown in one hour by an individual.’ Simply answer the questions below in our comments to enter:

What is the most valuable lesson your father taught you? How did it shape you into the person you are today? 

If you didn’t grow up with a father, please feel free to leave a comment about a lesson any other important person in your life taught you. Leave a comment below before this Friday telling us. We’ll pick the best 3 comments and give each winner a random World Record Pot and even more pottery ($767.00 value: $159 World Record Pottery + $20 packing and shipping average each, Spiral Bowl for $185 + $20 shipping, a copy of “A Potter’s Book” by Bernard Leach at $25 average value) given to 5 random winners, totally free!

To enter, you must leave one, genuine comment, or the moderator will not approve your comment or include you in the giveaway. Please use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Please allow 24-48 hours for your comment to appear. You must also be on our email newsletter distribution list to qualify, so please make sure you are okay with receiving our email newsletter before you leave a comment. We will pick winners Friday around 2pm Central and you will receive the pottery shipped to you nearly anywhere globally, totally free. *ENDED: Congrats to our winners Carol, Jerry, Olivia, Ashlei and Steph. Thanks so much to everyone for participating!

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Birthday Pots: 29 Freebies

Cool facts about the number 29:

  • The atomic number of Copper (Cu)
  • The number of years it takes the planet Saturn to orbit the Sun
  • Iowa is the 29th state in the US- I grew up in Iowa! No, I didn’t grow up on a farm 🌽🌽
  • My age. Today is my 29th birthday!

To celebrate, we’re giving away 29 pots, totally free. Plus, we put together a bunch of discount deals and one donation to a great cause:

30% off Cosmic Bowls + one FREE World Record Planter

50% off Remaining World Record Planters

– Coupon Code: GWR50 valid through Friday.

Nuka Cobalt Vase + 50% donation to St. Jude Children’s Research Hospital with $50 starting bid.

($425 Value: $385 + $40 packing and shipping average)

🎁🎉 Birthday Pottery Giveaway 🎁🎉

29 Free Pots Going To 9 Winners, $771.00 Value, Totally Free:

  • Sets of 4 “Cosmic Shot Cups” going out to 6 different winners ($378 value: $48 retail + $15 packing and shipping each)
  • Two “Lunar Cups” going out to two different winners ($214 value: $95 retail + $12 packing and shipping each)
  • World Record Planter #29: ($179 value: $159 retail + $20 packing and shipping)

Enter the Giveaway:

What was the last thing you gifted or donated to someone, and why?? Leave a comment below before this Friday telling us one thing you gifted to a friend, donated to a local food shelter, non-profit organization, school, church, anything! We’ll pick the best 9 comments and give each winner a certain selection of the above 29 pots ($771.00 value) totally free.

To enter, you must leave one, genuine comment, or the moderator will not approve your comment or include you in the giveaway. Please use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Please allow 24-48 hours for your comment to appear. You must also be on our email newsletter distribution list to qualify, so please make sure you are okay with receiving our email newsletter before you leave a comment. We will pick winners Friday around 2pm Central and you will receive the pottery shipped to you nearly anywhere globally, totally free.

*UPDATE 5/12: ENDED. Congrats Kristie, J.B.S., Diandra, James H., Dorthy, Michael, Amy, Leslie and Stephanie! You should have an email waiting in your inbox. Thanks so much to everyone who participated! I’m truly blown away by all of the kindness that all of you shared about the ways you spread generosity. Thanks again! – Joel

Coupons and Giveaway Expire Friday 5/12

Please give us a couple days to pack and ship, because I plan to spend my birthday busting out a few fresh pots and guitar riffs.

“There’s something about the physicality of clay…a worthless material to most people. Contractors can’t build in it, farmers can’t grow in it. The only worth it has is what you and I give it.”

– Don Reitz, quoted in this video interview.

store.cherricopottery.com/big-pots

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Why We Treat Everyday Like Earth Day: Beautiful, Simple Ways To Be More Environmentally Friendly

*This is a guest blog post, edited by Joel Cherrico and written by Macy Kelly: CSB/SJU Marketing Intern at Cherrico Pottery. In this post, Macy addresses the ways we practice being eco-friendly at Cherrico Pottery. 

I’ve never met anyone who loves getting a box filled with packing peanuts. We know, they make a mess. At Cherrico Pottery, it’s important that we deliver your pottery as safely and as eco-friendly as possible. That’s why our peanuts are 100% biodegradable. Sustainability is a fun challenge that we take on in multiple parts of the Cherrico Pottery process.

Packing and Shipping

During Kickstarter, we used over 1,000 egg cartons to ship 1,000 pots. Egg cartons can always be requested via email during the checkout process in place of the biodegradable packing peanuts. When a shipment from Cherrico Pottery arrives, you will see the logo hand-painted on each box. This is because there is no point in branding with paper stickers or stamps on the boxes when we strive to be as unique and real as possible, while keeping the artistic vibe alive.

In The Studio

Joel sacrificed natural gas kiln firings and Copper Red Glazes, even though he used to get gorgeous results. You can view and learn about them in these three blog posts:

https://www.cherricopottery.com/2012/11/25/gas-firing-stoneware-pottery-at-cone-10-natural-variations-in-the-copper-red-glaze/

https://www.cherricopottery.com/2012/09/03/how-to-glaze-ceramics-like-a-painter-but-let-the-kiln-do-the-dripping/

https://www.cherricopottery.com/2012/04/24/copper-red-glazes-the-elusive-bright-red-pottery/

His business model is devoted to long-term environmentalism. Gas kilns are easier to load and can produce beautiful pottery in bigger batches, but natural gas is a non-renewable resource. It doesn’t give opportunities to utilize free solar energy raining down from the sky. Electricity does. The electric kiln is not more environmentally friendly currently, but solar energy has the power to change that.

Kiln placement is another simple, smart choice that saves energy. Joel’s kiln is located in the middle of the studio, so it doubles as a radiant heater all winter. He also dries pottery using the heat of the kiln, saving energy and money every time he fires by being able to turn off other heaters.

Saving energy can be simple and beautiful, even with an act as simple as bringing pots outside to dry in the sun instead of using fans.

After taking a three day workshop from Steven Hill Pottery, Joel learned how to successfully apply up to 8 glaze layers on one pot. In this video, you can learn some of Steven Hill’s process too.

Cosmic Mugs have 4-5 layers of glaze each, but Joel chose not to purchase steel spray guns that Steven uses to get his magnificent colors. Spray guns require energy to fill a compressed air tank, as well as a spray booth to catch the airborne glaze chemicals. Instead, Joel created innovative ways to get similar effects simply using brushes.

It’s the same reason Joel uses kick wheels to make pottery rather than electric, motorized wheels.

Why Donations Relate to Environmentalism

Businesses aren’t required to use environmentally friendly materials or donate anything, ever. Cherrico Pottery has shipped worldwide to 16 countries, so we think it is only right to explore how we can help make the earth a better place. All of these donations are impacting the world in positive ways:

What’s Next? 

Our goal is to break ground on a new pottery studio that supports future pottery production with 100% solar fired pottery. This is a ridiculously ambitious goal, but not out of reach. If Tesla can debut an entire product launch on stored sunlight, then it must be possible to power a kiln.

If you want to help us accomplish this goal, please consider buying a pot.

🎁🎉 April Pottery Giveaway 🎁🎉

What’s one thing you do to encourage environmental sustainability? Leave a comment below before this Friday telling us one thing you do to try and be more environmentally friendly in your daily life, your job, hobbies, travel, anything! Joel will pick the best 3 comments and give them one of three pots ($459 value) totally free: World Record planter #26/159 ($159 value + $20 packing & shipping), one Cosmic Mug inspired by a Planetary Nebula ($125 + $15 packing & shipping) and one Cosmic Mug inspired by a Molecular Cloud Cluster ($125 + $15 packing & shipping).

To enter, you must leave one, genuine comment, or the moderator will not approve your comment or include you in the giveaway. Please use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Please allow 24-48 hours for your comment to appear. You must also be on our email newsletter distribution list to qualify, so please make sure you are signed up. Joel will pick one winner Friday around 6pm Central and you will receive the pottery shipped to you nearly anywhere globally, totally free.

*UPDATE 4/28: ENDED. Congrats Holly, Liz and Kelsey and thanks so much to everyone who participated! Did you know that the word, “solar” was mentioned on this post/comments about 27 times and the words “recycle” and “recycling” and “recyclable” were mentioned about 275 times WOW! I hope you had as much fun reading these comments as I did. – Joel

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Follow the Leaders: The Search for 1,000 True Fans

Enter the Inspirational Pottery and Book Pairings Giveaway (active until January 27th, 2017) and you could win one of 5 Random Cosmic Mugs paired with one of 5 copies of “Tools of Titans” by Tim Ferriss totally free. Tools of Titans is a compilation of nearly 200 interviews that I had already heard before reading the book. This story tells how the lessons and strategies from “Tools Of Titans” have helped the Cherrico Pottery Team and I during our search for 1,000 True Fans.

The reason we are giving away five copies of “Tools of Titans” is because the real world stories in this book have helped me and maybe they can help you. They’re incredible.

“The Tim Ferriss Show” podcast was the precursor to Tools of Titans. I’ve listened to almost every episode. Here is what I learned:

“Don’t take advice from anyone who has not been able to implement the same advice successfully themselves.”

– Tim Ferriss, quoted in his Podcast Episode #144

The reason we’re giving away five free Random Cosmic Mugs is because we simply want to spread more cosmic love here on our Pale Blue Dot. Over 100 Cosmic Mugs have already entered the world for free through our blog giveaways, by giving them out to my friends and by shipping free pots to important people.

You could call giveaways a “marketing strategy” but in some ways they are totally inappropriate and irresponsible.

“Money is to a business what oxygen is to the human body. Cash flow is the lifeblood of business. The bank pumps cash in and out like the heart pumps blood. Sales bring in money like the lungs bring in oxygen. In 2013 I experienced the terror of running out of money, which was akin to feeling suffocated.”

Quoted in my American Craft Council authorship: “A Potter’s Journey: Launching a Pottery Business Venture and Fighting to Keep it Alive”

Businesses need revenue. Plain and simple. I’ve felt the suffocating pain of running out of money before. Why should we spend so much time, effort and money giving away free pottery when we need pottery sales to survive?

Since 2014, we have been shipping free Cosmic Mugs to people you might refer to as “celebrity influencers.” Our goal was to get our best pots into the hands of people who are already impacting millions of people in powerful, positive ways.

Here are just a few replies from folks who received Cosmic Mugs as gifts:

Many of these replies brought me to tears. Giving away free Cosmic Mugs let me directly connect with my heroes. If you own a Cosmic Mug, you are in the company of all of these people.

Giveaways are expensive, but they create incredible connections that impact the world in powerful, positive ways. Even with the high expenses, that seems like a worthy goal.

“You are the average of the five people you most associate with.”

– Tim Ferriss, quoted in Business Insider

P.s. Thanks for reading this far! I’m curious…who are people who have impacted your life positively? Scroll down to leave a reply here on our website and we will give you 3 more entries to the Inspirational Pottery and Book Pairings Giveaway (active until January 27th, 2017).

Image sources:

Neil deGrasse Tyson, Chris Hadfield, Seth Godin, Ryan Holiday, Bryan Callen, Tim Ferriss

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The “Wow Factor”

Seth Godin describes a “Purple Cow” as an example of something truly remarkable. Any person on the planet who happened to pass by a purple cow would exclaim, “Wow!” It would be worthy of remarking on.

The “wow factor” was how I described my art during college, before I ever heard of Seth Godin. It needed to help people feel a sense of awe. College professors urged me to explore abstract, sculptural art and the result was Mindscape: an art installation with over 1,000 abstract sculptures.


Sculpture doesn’t currently pay the bills. During college, I discovered that pottery could, but needed to change my path. One of the biggest challenges since has been trying to craft truly remarkable pottery that is capable of communicating a comparable, “WOAH!” as stepping inside 1,000+ sculptures.

Purple Cow helped me filter this energy into an original, gorgeous coffee mug, which evolved into the “Cosmic Mug” over years spent finding my artistic voice. Communicating the “wow factor” through photography was another obstacle we had to tackle, while switching from local pottery sales to online sales all over the world.

This photo has the “wow factor” thanks to talented photographer Nicole Pederson.

“If a narrative isn’t working, well then, really, why are you using it? The narrative isn’t done to you; the narrative is something that you choose. Once we can dig deep and find a different narrative, then we ought to be able to change the game.”

– Seth Godin, qtd in “Tools of Titans” by Tim Ferriss, Page 239.


P.s. Seth Godin is also featured at length in “Tools of Titans” starting on page 237. Enter the Inspirational Pottery and Book Pairings Giveaway (active until January 27th, 2017) and you could win one of 5 Random Cosmic Mugs paired with one of 5 copies of “Tools of Titans” totally free.