5 Potters Who Embody The Art of Business

“The challenge is to do the thing you have to do because you’re in love with it and can’t do anything else. Not because you want to become rich or famous but because you will be unhappy if you can’t do it.”

~ Warren MacKenzie, qtd. in The Studio Potter, 1990. Referenced in “A Potter’s Journey, Part Six: Growing A Profitable Pottery Business”

There are far easier ways to grow a business than by selling pottery, but few are more satisfying. Potters use their bare hands to craft gorgeous vessels that are only finished after literally surviving a trial by fire.

Making a living as a potter means letting people eat and drink from your gorgeous art, while respectfully receiving currency for your creations. It’s an incredibly fulfilling way to live in our globalized society.

“Plenty of people can make great work. Not everyone has the dedication to make it, and to make it work. ~ Ryan Holiday, Perennial Seller

Here is a list of 5 potters from different parts of the planet who are especially skilled in the art of pottery business.

Prairie Fire Pottery

Potter Tama Smith and her husband Jerry craft and sell pottery with gorgeous, abstract glazes inspired by the North Dakota landscape. Millions of people drive by on I-94 every summer, see their pottery billboards and stop to buy pots on the way to and from the Rocky Mountains.

Wall platters and mugs inspired by the North Dakota Landscape made by Tama Smith, head potter at Prairie Fire Pottery

“Any potter can make cups and bowls. Your surfaces will set you apart.”

– Tama Smith, Prairie Fire Pottery

20+ years of potting full-time in the North Dakota Prairie draws people in to hear their story and buy pots, including me. Their business was so captivating that I even worked out there for a spell.

Learn more about Prairie Fire Pottery in this American Craft Council authorship, “A Potter’s Journey, Part Six: Growing A Profitable Pottery Business” or from blog posts I wrote during my two week stint working as a production potter in their studio:

https://www.cherricopottery.com/2014/05/16/production-thrower-and-studio-guest-at-prairie-fire-pottery-beach-nd/

https://www.cherricopottery.com/2014/05/29/looking-back-on-my-pottery-trip-to-prairie-fire-pottery-beach-north-dakota/

Shiho Kanzaki

Shiho San (Mr. Shiho) has lived in the small town of Shigaraki, Japan for his entire life. He welcomed me into his studio last year to sit cross legged, sip espresso and hear stories of his rise to the top of Japanese Tea Ceremony prestige. We browsed his personal gallery, held $5,000 tea bowls and touched a $70k vase.

Devotion to natural materials (digging clay from his backyard, using traditional Korean kick-wheels, firing with only wood for 10 days straight) forced him to endure years of strife in his early career. Shiho San caught a break by selling tea bowls from the trunk of his car to a generous, influential Buddhist monk.

Tokyo skyscraper galleries were vying for his art within a few years. Over the decades, his art would grace the some of the most prestigious galleries atop the tallest skyscrapers in Tokyo.

Shiho Kanzaki signing a book personalized to me, and then showing us his 50 year old bonsai at his studio in Shigaraki, Japan.

Dick Cooter Pottery

Visit this Northern Minnesota studio anytime year round and you can buy a pot from an outdoor shelf. Simply leave $30 in his money jar and be on your way.

Oddly enough, someone new to ceramics could easily mistake Dick’s art for Shiho Kanzaki’s. Both make specific types of wood fired pottery inspired by the Japanese Tea Ceremony.

What do the vastly different prices say about the quality of their curiously similar art? Absolutely nothing.

Both potters mastered their craft, then worked for decades to create symbiotic relationships with their communities. Both charge and receive what they need in order to thrive.

Dick’s rural studio has been planted near Lake Superior for 30 years. The kiln, studio and his home feel native to the land, like they sprouted up with the trees. This fall, my girlfriend and I were lucky to experience and film a kiln unloading, which happens only four days per year:


Hamada Pottery

Tomoo Hamada is a third generation potter, grandson of famous potter Shoji Hamada, who was a Japanese National Living Treasure. Tomoo and his father Shinsaku Hamada live and work in Mashiko, Japan.

Mashiko pottery was largely established by Hamada pottery, and now 350+ pottery studios attract people to spring and fall pottery festivals. Each festival draws 3-500k people to Mashiko to buy pottery over just a few days.

Hamada Pottery is set up as a museum with a calm, self guided tour of the gorgeous grounds. The tour ends with a pottery gallery. After buying three small plates, Tomoo welcomed us into his studio for tea and a pottery trimming demo.

This gigantic pot welcomes visitors to the train station in Mashiko, Japan. At Hamada Pottery, Tomoo generously gave us a trimming demo on his traditional Korean-style kick wheel.

Hamada Pottery also uses tech savvy means of connecting with people. Tomoo friended me on Facebook and showed me video from his wood-firing on his smartphone, while standing next to a kiln that was still warm from a recent firing.

Firing salt kiln at Hamadagama-pottery.
塩窯の窯焼きのクライマックス、塩投入です。
高温で塩が一気に気化して、柚子肌のガラス状に溶けて器に付着して釉薬になります。

塩釉焼成はドイツの手法で、濱田庄司が1950年代にヨーロッパ視察の際にこの技法を知り、日本で初めて益子の濱田窯で挑戦したことから始まります。

技法は参考にしつつも、ドイツの装飾的な塩釉作品とは違う日本ならではの釉薬と炎の作用する力強く味わい深い表現を庄司は行いました。

私の代になり、登り窯から単室のアーチ窯で焼くようにしました。アーチ窯の方が耐久性も高く、塩もコントロールしやすいですね。

窯出しが楽しみです。

Posted by 濱田友緒(tomoo hamada) on Monday, July 3, 2017


Ayumi Horie Pottery

Ayumi Horie is an online pioneer potter. About 10 years ago, she launched an online store that has consistently, successful sold high-end coffee mugs to customers globally, almost instantly after posting her new pots.

She founded “Pots In Action” (potsinaction.com) in 2005, which uses crowd sourcing to help potters and ceramic artists connect with and educate the public about rich ceramic traditions.

Ayumi also helped organize “Handmade For Japan” (handmadeforjapan.org) which used art to raise over $100,000 for post-disaster relief during the 2011 earthquake and tsunami, giving the fund entirely to GlobalGiving’s Japan Earthquake and Tsunami relief fund.

Her efforts to organize online communities around pottery give people deeper reasons for supporting her body of work and pottery catalog. Other potters have referred to her as the “Queen of Social Media” and it shows in her high quality videos that help people relate to her pots through making food:

Ramen Making -part 1

Making ramen and making pots. The 1st of 5 clips from my new ramen video. Stay tuned for the next four! Edited at Haystack Mountain School of Crafts, music by Lullatone. Online sale coming up Nov 1.

Posted by Ayumi Horie Pottery on Friday, September 22, 2017


Pottery and Book Giveaway ($509 value)

Thanks so much for reading this far. Please feel free to enter this giveaway, inspired by some of the most notable pottery of the Cherrico Pottery business: Cosmic Mugs and Guinness World Records pottery, as well as 3 copies of one of Joel Cherrico’s favorite business books: Perennial Seller by Ryan Holiday


Bonus Entries: What is your favorite business or organization and why?

ENDED: Thanks for participating everyone! 3 anonymous winners were chosen and we emailed them for their free pottery and books. Plus, we even chose one more person from the comments to win another bonus Cosmic Mug. Congrats, Kristin!

11 Cosmic Quotes: Why Are They Called “Cosmic Mugs” Anyways?

Why are Joel’s mugs called “Cosmic Mugs” anyways? Wikipedia says, “Cosmic is anything pertaining to the cosmos” and the cosmos “is the Universe regarded as a complex and orderly system; the opposite of chaos.”

Our Universe is vast and mysterious, far more mysterious than what human beings can comprehend. But the cosmos also defines anything close and familiar in our modern, complex society, like a cup of coffee.

These “cosmic quotes” tell about just some reasons why Joel Cherrico chose to model the cosmos with clay and fire:

#1: Author Ryan Holiday captures this quote from Neil deGrasse Tyson in his book “Ego Is The Enemy.”


#2: Bill Nye (The Science Guy) shares his favorite scientific fact on CBS “This Morning.”


#3: This quote from Carl Sagan comes from his famous and humbling video properly named “Pale Blue Dot.”


#4: Mae Jemison, the first African American woman to travel to space, had this to say about how art and science are related.


#5: One of the greatest minds in our history, Albert Einstein wrote this passage about his respect for the cosmos and the mystery it represents.


#6: Stephen Hawking, a leader in the scientific field of cosmology, ends a talk with this memorable quote.


#7: President John F Kennedy was committed to further space exploration, science and innovation. This quote is from his Inaugural Address.


 #8: Galileo Galilei, a pioneer in the field of astronomy, had this to say about mystery, science and art.


#9: Chris Hadfield directly wrote this quote to Joel about his Cosmic Mugs. Check out this Blog Post for more information about Hadfield.


#10: Charles Bolden was part of the crew that successfully deployed the Hubble Telescope. Hubble’s incredible pictures inspire Cosmic Mugs.


#11: The last quote is written by Joel himself in the magazine CeramicsTECHNICAL.

Art that lets you taste the Universe everyday

Every Cosmic Mug is crafted with this purpose in mind. Joel’s goal is to give every owner of a Cosmic Mug the chance to touch, taste and reflect on the Universe every morning by doing something as simple as drinking a cup of coffee.

Astronaut Mark Vande Hei with a Cosmic Mug gifted from Joel. Vande Hei and Joel Cherrico are both alumni of College of St. Benedict/St. John’s University. Astronaut Vande Hei is currently enjoying a tour on the International Space Station during the writing of this post. His “favorite office mug” stayed here on Earth.

Joel brings the cosmos into your home by choosing glazes that are made up of the same elements that are found in the outermost galaxies in our cosmos. Check out this early video below where Joel was first beginning to develop the ideas behind Cosmic Mugs a couple years ago:

Spirals are seen throughout the Universe and are at the foundation of Cosmic Mugs, which are formed by twisting clay on a pottery wheel. Scientists don’t know why spirals are so common, but like most things in the Universe, it is a mystery waiting to be unraveled. Read more about why spirals are so common in our Universe in this Discover Article.

One of Joel’s newest pieces in his Big Jars and Wall Platters collection brandishes a spiral as a stunning Cosmic Wall Platter. Joel modeled it after what astrophysicists have determined about the Milky Way’s spiral shape, with subtle textures and colors that are entirely an expression of the art.

Do you have a favorite quote about the cosmos? Share in the comments please!

Image sources: #1, #2, #3, #4, #5, #6, #7, #8, #9, #10

Stoic Pottery: How Ancient Philosophy Inspires Cosmic Mugs

“Watch the stars in their courses and imagine yourself running alongside them. Think constantly on the changes of the elements into each other, for such thoughts wash away the dust of earthly life.” – Marcus Aurelius, quoted in “The Daily Stoic”

The Ceramic process is almost like magic. Clay, water and earth elements change through fire to create gorgeous coffee mugs.

“As cosmologist Neil deGrasse Tyson has explained, the cosmos fills us with complicated emotions. On the one hand, we feel an infinitesimal smallness in comparison to the vast universe; on the other, an extreme connectedness to this larger whole.” – Ryan Holiday, quoted in “The Daily Stoic”

Have you ever wondered why I call them “Cosmic Mugs” (cosmicmugs.com) instead of “galaxy” or “nebula” or “stellar” mugs? Art is complicated, and “cosmic” seems like a better word to convey all the complexities inherent to pottery vs. factory made mugs.

“Stoicism” helps me wrestle with these ideas. It helps me ask, “What is most appropriate and honest?” It helps me realize that pottery can be tough, and that even if I get a bad batch of pots, I can recover and make more. If pots have rough textures, that might require building an entire section of our website devoted to explaining it. As renowned artist Richard Bresnahan says,

“It’s 1/3 the artist, it’s 1/3 the material and it’s 1/3 the firing. If you think that you’re going to expect to have control over the 1/3 of the firing, you’re going to be always disappointed.”

– Richard Bresnahan, “The Taste of Clay”

If you’re wrestling with ideas in your own art or struggles in your own life, you might benefit from stoic ideas too. This giveaway that my friends at The Daily Stoic are hosting is a great way to get introduced:

Daily Stoic Giveaway

These two Cosmic Mugs were mailed off to two modern day Stoic authors: Ryan Holiday and Tim Ferriss

The Daily Stoic (dailystoic.com) has helped me look more deeply into why I wake up everyday and make pots. You can learn about how a contemporary stoic book called, “The Obstacle Is The Way” helped me train for the pottery Guinness World Recoreds title here:

https://www.cherricopottery.com/2017/01/19/how-meditation-helped-me-set-a-pottery-world-record/

Stoicism sounds boring, but the benefits in my life and pottery career have been remarkable. This giveaway has a bunch of amazing “stoic” items and it’s a great way to get your feet wet in how these ideas might be able to help you:

Daily Stoic Giveaway

No, I’m not getting paid to say this, I’m just a huge fan and have seen remarkable benefits in my own life and business. If you are struggling with anything, then I just thought you might benefit stoicism too. Here is what I find most useful and valuable:

Watch Joel Cherrico set the pottery Guinness World Records title for ‘most pots thrown in one hour by an individual’

What resources or tools help you get through tough times in your life?

Leave a comment below before Monday 8/28/2017 telling us what resources or tools have helped you get through tough times in your life. We’ll pick the best comment and send the winner one World Record Pottery Planter, ($179 value: $159 + 20 average packing and shipping) shipped almost anywhere globally, totally free!

To enter, you must leave one, genuine comment, or the moderator will not approve your comment or include you in the giveaway. Please use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Please allow up to 48 hours for your comment to appear. You must also be on our email newsletter distribution list to qualify, so please make sure you are okay with receiving our email newsletter before you leave a comment. We will pick winners before the following Wednesday around 2pm Central and you will receive the pottery shipped to you nearly anywhere globally, totally free. 

Father’s Day, 2017: Reflection and Two Pottery Giveaways

*This is a guest blog post, edited by Joel Cherrico and written by John Fink: CSB/SJU Marketing Intern at Cherrico Pottery. 

Interesting facts about Father’s Day:

  • Father’s Day is the 4th largest card-sending occasion with 72 million sent annually.
  • The average person spends about $115.57 on presents for their father, which totals to about $12,700,000,000 a year.
  • Claude Monet is widely considered the father of Impressionism. Monet’s art represents nature abstractly, in ways that communicate far more beauty than what human eyes can see.
“Water-Lily Pond and Weeping Willow” by Claude Monet, next to a Cosmic Mug surrounded by a Star Cluster in the Large Magellanic Cloud, captured by NASA’s Hubble Space Telescope.

“A father is neither an anchor to hold us back, nor a sail to take us there, but a guiding light whose love shows us the way.” – Unknown

Joel Cherrico’s father, Gene Cherrico, played an important role during one of his most defining life moments.

Joel and his dad were on a road trip just before he launched “Cherrico Pottery” back in 2010. Joel was hesitant about taking on the risk of starting his own company, investing his $3,000 of savings and committing to a small business loan after graduation, instead of getting a job like all of his friends.

“Owning your own business is one of the best ways to personal wealth.” – Gene Cherrico

Without Papa Cherrico’s wise words of wisdom, and his love and support, Cosmic Mugs might never have existed.

“I can discover something in the Universe, but if I didn’t do it, somebody else after me will discover that exact same thing. Whereas in the Arts, what you create, no one who was ever born before you or will be born from your death onwards, will ever compose exactly the same thing you did.” – Neil deGrasse Tyson

You can learn more about the origins of Cosmic Mugs from Joel’s authorship for American Craft Council: “A Potter’s Journey.” Learn why Joel chose an art major, how he developed a business plan, launched a small business and has operated his pottery business for seven+ years in this American Craft Council “Web Exclusive” blog series:

A Potter’s Journey

Another person who Joel drew inspiration from while growing his business was Robert Herjavec.

Herjavec is an immigrant from Croatia who owns a world renowned computer security company in Canada. He is most known for being a “Shark” on the hit TV show “Shark Tank” (Joel has repeatedly submitted 1st and 2nd round applications to the show). In the video below, Robert shared his story of his father’s immense sacrifices to give him a better life.

Also in honor of Father’s Day, we’re launching two pottery giveaways:

  • Giveaway #1 is for new Cosmic Mug and Moon Mug customers.
  • Giveaway #2 is for everyone.

Giveaway #1 of 2: “Lunar Bowl” $325+ value

*(ENDED 11pm 6/19/2017. Winner: Sherry E.)

Today and tomorrow only, we are releasing all of our current stock of Cosmic Mugs and our current stock of Moon Mugs. Anyone who buys one or more of these new Cosmic Mugs or Moon Mugs released today and tomorrow will be entered into a drawing. One random customer will win this lunar bowl, included with their order at no extra charge.

If they’re sold out or too expensive for you, don’t worry! Joel will be releasing more Cosmic Mugs, including $79 Random Cosmic Mugs, $49 Flawed Cosmic Mugs and Moon Mugs before July. Stay tuned! For you pottery fans who are waiting for these great deals and on a budget, we’ve got something special for you too.

 Giveaway #2 of 2: Free World Record Pottery

You can win one of three pieces of art history from Joel’s epic achievement with the Guinness World Records™ title for ‘most pots thrown in one hour by an individual.’ Simply answer the questions below in our comments to enter:

What is the most valuable lesson your father taught you? How did it shape you into the person you are today? 

If you didn’t grow up with a father, please feel free to leave a comment about a lesson any other important person in your life taught you. Leave a comment below before this Friday telling us. We’ll pick the best 3 comments and give each winner a random World Record Pot and even more pottery ($767.00 value: $159 World Record Pottery + $20 packing and shipping average each, Spiral Bowl for $185 + $20 shipping, a copy of “A Potter’s Book” by Bernard Leach at $25 average value) given to 5 random winners, totally free!

To enter, you must leave one, genuine comment, or the moderator will not approve your comment or include you in the giveaway. Please use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Please allow 24-48 hours for your comment to appear. You must also be on our email newsletter distribution list to qualify, so please make sure you are okay with receiving our email newsletter before you leave a comment. We will pick winners Friday around 2pm Central and you will receive the pottery shipped to you nearly anywhere globally, totally free. *ENDED: Congrats to our winners Carol, Jerry, Olivia, Ashlei and Steph. Thanks so much to everyone for participating!

Birthday Pots: 29 Freebies

Cool facts about the number 29:

  • The atomic number of Copper (Cu)
  • The number of years it takes the planet Saturn to orbit the Sun
  • Iowa is the 29th state in the US- I grew up in Iowa! No, I didn’t grow up on a farm 🌽🌽
  • My age. Today is my 29th birthday!

To celebrate, we’re giving away 29 pots, totally free. Plus, we put together a bunch of discount deals and one donation to a great cause:

30% off Cosmic Bowls + one FREE World Record Planter

50% off Remaining World Record Planters

– Coupon Code: GWR50 valid through Friday.

Nuka Cobalt Vase + 50% donation to St. Jude Children’s Research Hospital with $50 starting bid.

($425 Value: $385 + $40 packing and shipping average)

🎁🎉 Birthday Pottery Giveaway 🎁🎉

29 Free Pots Going To 9 Winners, $771.00 Value, Totally Free:

  • Sets of 4 “Cosmic Shot Cups” going out to 6 different winners ($378 value: $48 retail + $15 packing and shipping each)
  • Two “Lunar Cups” going out to two different winners ($214 value: $95 retail + $12 packing and shipping each)
  • World Record Planter #29: ($179 value: $159 retail + $20 packing and shipping)

Enter the Giveaway:

What was the last thing you gifted or donated to someone, and why?? Leave a comment below before this Friday telling us one thing you gifted to a friend, donated to a local food shelter, non-profit organization, school, church, anything! We’ll pick the best 9 comments and give each winner a certain selection of the above 29 pots ($771.00 value) totally free.

To enter, you must leave one, genuine comment, or the moderator will not approve your comment or include you in the giveaway. Please use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Please allow 24-48 hours for your comment to appear. You must also be on our email newsletter distribution list to qualify, so please make sure you are okay with receiving our email newsletter before you leave a comment. We will pick winners Friday around 2pm Central and you will receive the pottery shipped to you nearly anywhere globally, totally free.

*UPDATE 5/12: ENDED. Congrats Kristie, J.B.S., Diandra, James H., Dorthy, Michael, Amy, Leslie and Stephanie! You should have an email waiting in your inbox. Thanks so much to everyone who participated! I’m truly blown away by all of the kindness that all of you shared about the ways you spread generosity. Thanks again! – Joel

Coupons and Giveaway Expire Friday 5/12

Please give us a couple days to pack and ship, because I plan to spend my birthday busting out a few fresh pots and guitar riffs.

“There’s something about the physicality of clay…a worthless material to most people. Contractors can’t build in it, farmers can’t grow in it. The only worth it has is what you and I give it.”

– Don Reitz, quoted in this video interview.

store.cherricopottery.com/big-pots