Category: American Craft Council

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Working For Artists: How Cherrico Pottery Teaches Students To Be Original

(estimated reading time: 6-8 minutes)

This is a guest blog post written by Megan Schroeder,  student worker at Cherrico Pottery from 2017-2019 during her undergraduate studies at the College of St. Benedict/St. John’s University. This post is a reflection of her time at Cherrico Pottery, written after her college graduation. Enter Megan:

This story is important for anyone who doesn’t see themselves as an “artist” but loves art.

It’s also important because Joel and Sienna Cherrico are doing incredible things beyond just making art. They’re great at knowledge work: trying to educate their audience, workers and everyone they come in contact with. Cherrico Pottery encourages people to come up with their own original ideas.

Being part of an artistic process in a professional business is unique. I was surrounded by art in daily life, but I could see the real impact happening in the lives of others– specifically, pottery customers and fans.

The blog post shares what I think are the most important lessons that Cherrico Pottery offers people, and how to create things that are truly original.

It all starts how and why Joel decided to start a pottery company.

How Cherrico Pottery Started: The College Years

Joel Cherrico started at The College of Saint Benedict/Saint John’s University studying Biology/Pre-Medicine in 2006. But after freshman year, he decided that he would rather try and figure out how to make a living as a full-time potter, and changed his major to Art.

He worked two years of unpaid internships at JD Jorgenson Pottery. According to Joel, this is what taught him first hand about the hard work, dedication and love involved in building a pottery studio. They built a 30ft ft. long wood kiln, filed it with pots and fired it.

Joel inside the 5ft. x 6ft. x 16ft. long kiln interior, loading over 1,000 pots, and then firing with only wood for 7 days non-stop up to 2400 degrees F.

Joel also worked at the college Ceramics Studio all four years, which gave him more experience with the technical aspects of ceramics, while supervising and teaching other students. Samuel Johnson was his college professor and a key mentor who guided Joel during this job.

Three months of working in the St. John’s Woodshop, also gave Joel woodworking experience, and wood to build pottery shelving that he still uses today (our “Pottery Office” cubicles are made from shelves Joel built). The first Cherrico Pottery sales came from filling those shelves with pots for sale in front of the student bus stop in 2009.

From College Student to Professional Potter

In 2014, the American Craft Council and Joel worked to create a web exclusive blog series called, “A Potter’s Journey.” This story reveals insights about how he developed a plan to become a full-time potter and small business owner during college, and then launched and built his passion into a profitable business.

What I find so interesting is that his art is serving people. Joel isn’t afraid to put himself into the public eye, like when he was interviewed by Guinness World Records. But what’s really important is that he found lessons that are worth sharing in a professional outlet like the American Craft Council.

Joel performing pottery demonstrations at the American Craft Council headquarters, alongside a show of his large jars and wall platters, 2018

My College Experience: Working in the Pottery Office

I started off knowing absolutely nothing about pottery or business. But in running a small business, you learn to do it all. We helped with writing, photography, packing and shipping, customer service, marketing, operations, and even figuring out how to sell pottery myself.

Our job was to keep Joel on the pottery wheel, and away from office work.

Basically, we had the freedom to do anything that got pottery into the hands of people anywhere on the planet.

Being at Cherrico Pottery felt like a privilege. Joel is smart and has audacious goals that he is constantly thinking about. One of my favorite things about interning for Cherrico Pottery is that Joel lets us read during our shifts.

Yes, we got paid to read books. It was actually required!

Joel wants his workers to be constantly learning and thinking about new ideas and perspectives, but he can’t always be in the office (duh, he’s gotta be making pots!) so he leaves the teaching to his collection of office books, and our own work ethic.

I have taken lots of professional and personal advice from these books. My three favorites have been The Go-Giver by Bob Burg and John David Mann, The 4-Hour Workweek by Timothy Ferriss, and #GIRLBOSS by Sophia Amoruso.

“It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things.”

Quote attributed to Leonardo Da Vinci, qtd. in #GIRLBOSS by Sophia Amoruso

Balancing Education, Work and Life

I graduated in the spring of 2019, and said my goodbyes to Cherrico Pottery, Sienna, and Joel. This goodbye was very hard. Cherrico Pottery was one of my very first internships and was the one most pivotal in my college experience.

I got to see my work actually do something and that’s one thing I have learned about working for a small business – you get to see your work make an impact in people’s lives all over the world.

Not only have I had the privilege to learn from both Joel and Sienna, but I have also got to work alongside other student workers; John, Lauren, and Jack. Joel and Sienna are not the only ones that have had an impact on me, but these three as well.

John and I actually maintained a loving relationship throughout our time at Cherrico Pottery (John has also written over 6 blog posts for Cherrico Pottery).

It isn’t easy to work with someone you love, but Joel was supportive of our relationship. He and Sienna work hard to do the same everyday. My time at Cherrico Pottery helped me learn that John and I could keep a balance of enjoying time together both in and out of the office.

The Next Generation of Student Works

We also got the opportunity to usher in the new helpers to the business: Avery and Aubrey. Part of my job was to train them in.

Every month, each employee (including Joel) posts a quote on the wall from the reading they did that month. This way, we can see what book everyone is reading and what resonates with them.

Photo by Avery, Joel in front of our Quote wall with one of his favorite books: “A Potter’s Book” by Bernard Leach, even though his quote from this month was from Bruce Springsteen’s “Born to Run” audio book

I think these aspects of the work are impressive because we can learn from Joel’s methods of balancing knowledge work with handcrafting art.

Now, this blog post isn’t just to inform you on how Joel started, how he does business or what his student interns do, but I really wanted to get across how thankful I am for Joel’s mentorship these past two years.

He has made a positive influence in my life while running his business full-time. I know Cherrico Pottery has big things ahead and I know the next student interns will have an influential experience, but it’s time for me to say “cya later”. The support, knowledge, and foundation you have put into my life, did not go unnoticed.

Thank you, Joel, Sienna, and fellow student workers for teaching me new things each week. I am very grateful!

– Megan (Cherrico Pottery “Magic Pottery Elf” Alumni)

GIVEAWAY: What is one thing you have learned from Cherrico Pottery?

*GIVEAWAY ENDED 1/15/20. Winners: Michael W, Angelique L, and 1 bonus winner: Lauren T. is also receiving a Mountain Mug. Winners were email privately and notified, and their comments were responded to below.

Leave a comment on this blog post before 2pm Central Wednesday, January 15th, 2020 answering the question above (What is one thing you have learned from Cherrico Pottery?) and we will pick two people to win two free “Random Cosmic Mugs” from our back stock, each paired with two books from our “Reading and Research” shelves: #GIRLBOSS by Sophia Amoruso and The Go-Giver by Bob Burg. We’ll mail them to two of you for free (giveaway 21+ void where prohibited, no unicorns…view more detailed giveaway policy here: cherricopottery.com/giveaway-policy) winner will be chosen by Joel Cherrico and announced in the comments around Thursday). Please allow 24-48 hours max for our moderator to approve your comment 🙂

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Why It’s Not Enough To Do What You Love

You also have to love what you do.

Flipping the slogan of “Do what you love” to “Love what you do” changes how we spend our time. Instead of dreaming grandiose thoughts of succeeding at our passion, we can love what’s right here in front of us– even if we’re struggling with something that’s not so glamorous.

“‘Do what you love‘ is in the future. ‘Love what you do‘ is right now.”

– Paul Buchheit

You’ve probably never heard of Paul Buchheit, but his work helps millions of people everyday. He invented Gmail.

Paul worked at Google and helped build it from the ground up, back when Google was tiny– less than 30 people.

Why do some companies stay small, while some grow to mammoth scales like Google? Is it just luck? Being in the right place at the right time? Or does it have more to do with our choices?

Finding Your Larger Purpose

Paul compares growing a business to launching a rocket. What’s most important is why— our purpose, and our deep human need to explore.

“It’s often assumed that business is all about money. But to me, that’s like saying that rockets are all about rocket fuel. On some level, it’s true. You won’t even make it off the launchpad without fuel…But among the truly significant founders [businesses] I’ve known, there’s always a larger purpose. It’s not just the nihilistic pursuit of rocket fuel.”

Success Comes From Loving What You Do Everyday

For 5 straight years, I lived as a full-time potter but barely made minimum wage. Sometimes I had to fight to keep Cherrico Pottery alive and often traded pottery for food.

Looking back now and admitting that is embarrassing. But at the time, people would constantly tell me, “At least you get to do what you love!”

That’s not how I survived. Cherrico Pottery grew because I woke up everyday and loved what I did.

I was genuinely excited to work 18 hours straight on a kiln firing. To me, it felt like playing with clay and fire day!

I didn’t care that the payoff was maybe a few hundred dollars worth of pottery to sell for the week (before expenses). I loved the artistic process. The work of making pottery, living as a potter, was it’s own reward. And I always sold/traded enough pottery to get by.

And years later, that love also helped grow the business too, starting when I created the “Cosmic Mug” and raised $34,099 in one month on Kickstarter.

“Frugality, Focus, Obsession and Love”

– Sam Altman

Focus is so rare today, with our easy digital distractions. But when you lean into the difficulty of an intricate craft, you reap the rewards. Years of toil and strife set me up for the skills necessary to captivate people in a Guinness World Records spectacle, achieving the record on my first try. But that wouldn’t have been possible without 10k+ hours of deliberate practice.

Frugality taught us how to package pottery with post-consumer and eco-friendly materials, like when we shipped 1,000 pots with 1,000 egg cartons.

We don’t make art because it’s necessary for our capitalist society. We make art because it’s necessary for humanity. Loving what we do means that even when times are hard, when things aren’t going so well, we can still find joy everyday. Long-term, that’s a recipe for success.

GIVEAWAY: What is one thing that you do everyday because you love it?

(ENDED: congrats to the winner, Helen W and she was emailed and notified about her free gifts. Thank you for your wonderful comment Helen, and thank you everyone for participating! To get notified about all future giveaways, please join cherricopottery.com/newsletter

Leave a comment on this blog post before 2pm Central this Friday 8/17/2019 answering the question above (What is one thing that you do everyday because you love it?) and I will pick one person to win one free “Random Cosmic Mug” from our back stock paired with a coin I carry in my pocket almost everyday. It says, “Amor Fati” which means “Love of Fate.” It reminds me to love everything, both good and bad, everyday. It helps me use even my hardships as fuel, like a fire that turns everything in it’s path into fuel. I got it from dailystoic.com because I really enjoy their work, and I’ll mail it to one of you for free (giveaway 21+ void where prohibited, no unicorns, etc…winner will be chosen by Joel Cherrico and announced in the comments around 3pm Central Friday 8/17/2019). Please allow 24-48 hours max for our moderator to approve your comment 🙂

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Audacious Pottery Goals: How Failure Fuels Innovation

One year ago today, I published a blog post titled, “Where Will You Be One Year From Today?” This was my goal:

“One year from today, my goal is to break ground on a new pottery studio that supports future pottery production with 100% solar fired pottery.”

I failed. I still live in the same tiny apartment that I lived in while writing “A Potter’s Journey” years ago, and I work in the same dirty, old studio. The pottery is fired with 100% of whatever fuel is generated by the electric company.

It’s not the first time I’ve failed so publicly…far from it. You can read all about my most gut-wrenching failures in this American Craft Council blog series, “A Potter’s Journey.”

But having BIG dreams, even when you might fail, fuels innovation. Today is also the 2 year anniversary of the time I set the Guinness World Records™ title for ‘most pots thrown in one hour by an individual.’

Most of the World Record Pottery Planters have been given away, purchased by people globally and opened remarkable new doors to new fans and celebrities alike. It almost didn’t happen, because I threw my back out practicing, which can be a serious problem for potters. Pushing through that failure led to achieving the ridiculous goal of actually braking the record- on a kick-wheel, for the first time in history!

“If you set your goals ridiculously high and it’s a failure, you will fail above everyone else’s success.”

– James Cameron, filmmaker, philanthropist, and deep-sea explorer, qtd. in Tools of Titans by Tim Ferriss

This doesn’t mean you should let your ego run wild, trying to be better than everyone. It means that audacious goals will bring you to EPIC new heights, even if it’s not the heights you expected. You, and everyone around you, will achieve what you never thought was possible.

I might live in a tiny apartment, with the same dirty, old studio, but that apartment is shared with the love of my life. We’ve already drawn a floor plan for the studio we hope to build together and we’re saving money. We’re also setting more audacious goals and feeding inspiration into our artistic careers, like this trip to NYC to meet Neil deGrasse Tyson at the StarTalk Radio Patreon Party….

Photo by Justin Starr PhotographyTwitter: @urbanastronycInsta and Facebook: @justinstarrphotography

…or our annual trip to the Rocky Mountains to escape the madness of modern life for a short time, to relax in the vast mountainous landscape.

 

Dream Big, Start Small

Even little actions, like this technique I developed to reduce cracking in my “hump thrown” pottery, can have profound long-term effects. I use this technique every time I throw pottery, and millions of people have been captivated by it.

Plan Long-Term

The American Craft Council and I created a relationship through a series of blog post and interviews, but now it’s time for us to keep doing whatever work is required to grow a strong, thriving craft community for all of us. That’s why I signed up to exhibit “Big Pots” and new sculptural art at their ACC St. Paul Show this year.

Giving Back

cherricopottery.com/awards was designed solely for this reason, also sponsored by the American Craft Council.

P.s…

Do you want to see Cherrico Pottery in person, alongside hundreds of professional artists? April 20-22nd we’re setting up at the ACC St. Paul Show in Minneapolis exhibiting a selection of Big Pots, Cosmic Mugs and performing Live demos. Hope to see you there!

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Cherrico Pottery BIG Pots at Midwest Art Festivals

Art in Bayfront Park

Joel Cherrico will be exhibiting and performing live pottery demonstrations on his York Kick Wheel August 19th and 20th in Duluth, Minnesota at Art in Bayfront Park. One of Joel’s best BIG pottery jars will be on display, as well as a few of his best Cosmic Mugs. This will be Joel’s 7th year participating in this festival. He will also be crafting Cosmic Mugs live and anything else he’s inspired to throw, while breathtaking Lake Superior shimmers in the background.

Just one of his Big Pots will be on display in Duluth. They take a LONG time to make. In a hurried month, Joel can throw, fire and finish 100+ Cosmic Mugs in under a week and have them ready to order, but one Big Pot takes several months from start to finish. Just the drying takes a few months! Read about how Joel creates these beautiful works of art in a blog post he wrote back in 2012:

Big Pots deserve to be displayed on a stand as beautiful as the Big Pots themselves. So, Joel and his team have been creating beautiful wooden slabs over the last month to use as pedestals. The pedestals also help to level the jars on uneven ground. Four different types of wood slabs were harvested in sustainable ways from the St. John’s Arboretum with the help of a full-time forest technician: Aspen, Maple, Sugar Maple and White Oak. Slabs were dried slowly in Joel’s pottery kiln at 100 degrees C. for a few days, and then hand-planed, sanded and finished with love by local woodworker Tom Kuhn.

And yes… that is actually real gold in the bottom right corner of the gorgeous red jar. That is the Cherrico Pottery jar Joel plans to display in Duluth. Hope to see you there!

Millstream Arts Festival

September 24th, Joel’s artistic talent will be on full display when he participates (for the 7th time) in the Millstream Arts Festival, located in his home town, St. Joseph, Minnesota. This is where Joel lives, works and operates Cherrico Pottery. They even generously put his work on billboards around the city.

Joel will be set up with 3-5 more of his best Big Pots right in front of the Local Blend coffee shop, where you can eat an entire meal from his artwork everyday. This interview with the American Craft Council tells how they developed an innovative business model. A few things have changed, but you can still buy pottery everyday and anyone can still go eat an entire meal from innovative pieces of Cherrico Pottery. Hope to see you at Millstream!

Joel is passionate about supporting the community of St. Joseph, and his unique partnership with the Local Blend is a perfect example of that support. If you’re not too busy, come see Joel create his famous Cosmic Mugs and learn more about his artwork by absorbing the energy of his specialty “Big Pots” in person.

“The most important thing is communicating with the user. It is only when the user feels the presence of the hand of the potter that communication truly exists.”

– Warren Mackenzie, 1999 Distinguished Artist Award” The McKnight Foundation

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Momentous Pottery Giveaways Inspired by NASA

July 20th, 1969 was when humans first set foot on the Moon. Astronaut Buzz Aldrin (who owns a Cosmic Mug thanks to our friend Stacey at StarTalk) is 87 years young and he’s STILL active on Instagram, reminiscing about the experience:

Joel studies astronauts because it inspires him to filter ideas into is artwork, towards achieving greatness. Astronauts Buzz Aldrin and Col. Chris Hadfield both have Guinness World Records titles. Both directly inspired Joel to attempt and achieve the title for, ‘most pots thrown in one hour by an individual.’

Astronaut Col. Chris Hadfield also let us send him a Cosmic Mug. In his book, “An Astronauts Guide to Life on Earth” Hadfiled tells how his childhood dream was to walk on the moon. That goal wasn’t reached, but it put him on a path towards successfully becoming an astronaut and achieving his Guinness World Records title for ‘first music video filmed in space.’ Joel studied Hadfield’s work, sent him a Cosmic Mug and got an inspiring letter in return. He said:

We also send free pots to other astronauts occasionally, like Lt. Col. Mark Vande Hei who graduated from Joel’s alma mater CSB/SJU. He is in line for a trip to the International Space Station.

Not the best photo, but hey…that’s a NASA Astronaut enjoying a Cosmic Mug!

“Why climb the highest mountain? … We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills…”

– John F. Kennedy, September 12, 1962

Entrepreneurship is one skill that has many of the same core values that propelled the United States to the moon. Entrepreneurs are required to spend years overcoming failures and striving towards success. You can learn how Joel launched and sustained his pottery business immediately after college graduation in this eight part authorship series for American Craft Council:

A Potter’s Journey: The Beginning

🎉🌘🎁🌌☕🏔🎁🌒🎉

Momentous Pottery Giveaways

Houston, we have liftoff! Here’s what you need to know:

If they’re sold out or too expensive for you, don’t worry! Here is another awesome giveaway we just launched, totally free:

Free Giveaway: $680 in Free Cosmic Mugs

  • Cosmic Mug and Moon Mug Giveaway, totally free: $680 in free pottery.
  • Enter for free by simply entering your email.

Joel will also be releasing more pottery later this month: Cosmic Mugs, including $79 Random Cosmic Mugs and $49 Flawed Cosmic Mugs, before August. Stay tuned to the newsletter to get notified about availability first:

cherricopottery.com/newsletter