Follow the Leaders: The Search for 1,000 True Fans

Enter the Inspirational Pottery and Book Pairings Giveaway (active until January 27th, 2017) and you could win one of 5 Random Cosmic Mugs paired with one of 5 copies of “Tools of Titans” by Tim Ferriss totally free. Tools of Titans is a compilation of nearly 200 interviews that I had already heard before reading the book. This story tells how the lessons and strategies from “Tools Of Titans” have helped the Cherrico Pottery Team and I during our search for 1,000 True Fans.

The reason we are giving away five copies of “Tools of Titans” is because the real world stories in this book have helped me and maybe they can help you. They’re incredible.

“The Tim Ferriss Show” podcast was the precursor to Tools of Titans. I’ve listened to almost every episode. Here is what I learned:

“Don’t take advice from anyone who has not been able to implement the same advice successfully themselves.”

– Tim Ferriss, quoted in his Podcast Episode #144

The reason we’re giving away five free Random Cosmic Mugs is because we simply want to spread more cosmic love here on our Pale Blue Dot. Over 100 Cosmic Mugs have already entered the world for free through our blog giveaways, by giving them out to my friends and by shipping free pots to important people.

You could call giveaways a “marketing strategy” but in some ways they are totally inappropriate and irresponsible.

“Money is to a business what oxygen is to the human body. Cash flow is the lifeblood of business. The bank pumps cash in and out like the heart pumps blood. Sales bring in money like the lungs bring in oxygen. In 2013 I experienced the terror of running out of money, which was akin to feeling suffocated.”

Quoted in my American Craft Council authorship: A Potter’s Journey: Launching a Pottery Business Venture and Fighting to Keep it Alive”

Businesses need revenue. Plain and simple. I’ve felt the suffocating pain of running out of money before. Why should we spend so much time, effort and money giving away free pottery when we need pottery sales to survive?

Since 2014, we have been shipping free Cosmic Mugs to people you might refer to as “celebrity influencers.” Our goal was to get our best pots into the hands of people who are already impacting millions of people in powerful, positive ways.

Here are just a few replies from folks who received Cosmic Mugs as gifts:

Many of these replies brought me to tears. Giving away free Cosmic Mugs let me directly connect with my heroes. If you own a Cosmic Mug, you are in the company of all of these people.

Giveaways are expensive, but they create incredible connections that impact the world in powerful, positive ways. Even with the high expenses, that seems like a worthy goal.

“You are the average of the five people you most associate with.”

– Tim Ferriss, quoted in Business Insider

P.s. Thanks for reading this far! I’m curious…who are people who have impacted your life positively? Scroll down to leave a reply here on our website and we will give you 3 more entries to the Inspirational Pottery and Book Pairings Giveaway (active until January 27th, 2017).

Image sources:

Neil deGrasse Tyson, Chris Hadfield, Seth Godin, Ryan Holiday, Bryan Callen, Tim Ferriss

The “Wow Factor”

Seth Godin describes a “Purple Cow” as an example of something truly remarkable. Any person on the planet who happened to pass by a purple cow would exclaim, “Wow!” It would be worthy of remarking on.

The “wow factor” was how I described my art during college, before I ever heard of Seth Godin. It needed to help people feel a sense of awe. College professors urged me to explore abstract, sculptural art and the result was Mindscape: an art installation with over 1,000 abstract sculptures.


Sculpture doesn’t currently pay the bills. During college, I discovered that pottery could, but needed to change my path. One of the biggest challenges since has been trying to craft truly remarkable pottery that is capable of communicating a comparable, “WOAH!” as stepping inside 1,000+ sculptures.

Purple Cow helped me filter this energy into an original, gorgeous coffee mug, which evolved into the “Cosmic Mug” over years spent finding my artistic voice. Communicating the “wow factor” through photography was another obstacle we had to tackle, while switching from local pottery sales to online sales all over the world.

This photo has the “wow factor” thanks to talented photographer Nicole Pederson.

“If a narrative isn’t working, well then, really, why are you using it? The narrative isn’t done to you; the narrative is something that you choose. Once we can dig deep and find a different narrative, then we ought to be able to change the game.”

– Seth Godin, qtd in “Tools of Titans” by Tim Ferriss, Page 239.


P.s. Seth Godin is also featured at length in “Tools of Titans” starting on page 237. Enter the Inspirational Pottery and Book Pairings Giveaway (active until January 27th, 2017) and you could win one of 5 Random Cosmic Mugs paired with one of 5 copies of “Tools of Titans” totally free.

Have you caught any of our Facebook Live videos?

In just a few months, over 100,000 people from all over the world have tuned in to see the inner workings of my pottery process. Subscribe to our Facebook page here if you want a sneak peak into my studio, where you can ask questions in real time, all from your Facebook.

The next video will be tonight at 7pm CST. Hope to see you tonight! I’ll be unloading a fresh load of Cosmic Mugs and Lunar Mugs from the kiln, as well as some glaze tests of random cups. You get to see them before anyone else on the planet.

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Guinness World Record Pot #1 is also available on eBay, now with the lowest possible reserve price ($160). It might sell for less than the value that the pot needs and deserves ($500 retail) but it’s more important to get it out into the world and into the home of a happy pottery collector. Plus, 20% of all profits are going to St. Jude Children’s Research Hospital. I would rather give them even a small donation than none at all.

Just to sweeten the deal, I’m throwing in one of my best Lunar/Moon Mugs included absolutely free to the highest bidder.

World Record Planter #1 / 159 and Certificate of Authenticity 

+ One FREE Moon Mug

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With your purchase of this World Record Planter, you will be directly supporting St. Jude Children’s Research Hospital in their clear cut mission: “Finding Cures. Saving Children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all family should worry about is helping their child live.”

That is a worthy cause. If you were considering buying a GWR planter, please consider placing a bid on this planter so your money has a bigger, better impact on our world.

$15 “Grab Bag” Pottery Cups: 100 Available

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If you’re interested in getting a great deal on a pottery cup, you’ll love this deal. You might get a Nuka Iron Cup or a porcelain cup with green or blue. You might even get a Cosmic Cup! If you’re okay with being totally surprised by a completely random cup, letting us bypass individual photography to give you whatever cups I happen to have fresh from the kiln, then we can give you this great $15 deal:

$15 “Grab Bag” Pottery Cups: 100 Available

Here’s my favorite Instagram series, with a painting by Clyfford Still that I’ve been pondering:

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95% of Clyfford Still’s artwork is currently stored and displayed at the Clyfford Still Museum in Denver, Colorado. After working alongside Jackson Pollock in New York City, he retreated from the public spotlight and kept the vast majority of his artwork hidden from the world. The fact that he produced such an astounding body of artwork in private gives valuable insights to what can come from a life devoted to following your own artistic voice.

“If your goal is to be universally liked and respected and understood, then, it must mean your goal is to not do something that matters.”

– Seth Godin, Author, from The Paradox of the flawless record

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Gorgeous, Functional, Affordable Pottery: Coupon Package for The New Online Store

For the month of April only, you can get amazing deals on some of the best mugs, cups and bowls that I’ve ever created…

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We made a great coupon package just for you, as a thanks for subscribing to our email newsletter list:

Coupon Code: SPACE50

50% off ANY “Space Inspired” Pottery

*Expiration April 30th, 2016

Coupon Code: STANDARD40

40% off ALL “Standard Ware” Pottery

*Expiration April 30th, 2016

Coupon Code: POTTERY30

30% off Storewide

*New Customers Only

STORE.CHERRICOPOTTERY.COM

Thanks so much to everyone who helped make this possible, most notably, photographer Julia Eckart. As a Junior studying at the College of St. Benedict/St. John’s University, Julia has done truly professional work as our company’s marketing intern. She has built an amazing, new online store, and I hope you all enjoy it as much as I do.

Watch for new pottery being added throughout the week! If any of the pottery categories run out, will do our best to keep stocking them with new pottery all month long.

homepage-new-cosmic-creations, Cherrico Pottery-

“Is this generous? Is this going to connect? Is this going to change people for the better? Is it worth trying?”

– Seth Godin, Author, quoted on The Tim Ferriss Show

Seth_Godin_in_2009

Photo Credit:

By Joi Ito – Seth Godin, CC BY 2.0

Julia Eckart Photography

New Pottery Available April 11th at Noon

“The more of us that feel the universe, the better off we will be in this world.”

– Neil deGrasse Tyson

The reason why I make pottery is to enrich people’s lives. The things we surround ourselves with matter. Useful art inspired by our place in the world and in the universe has the power to impact society. These “asteroid cups” and “mountain cups” are examples of our new pottery:

asteroid- Cup Cherrico Pottery, Julia Eckart
Mountain Cup, Cherrico Pottery, Julia Eckart
One week from today you will be able to purchase any new pottery in our new online store (COMING SOON). Thanks to photography by Julia Eckart, a gorgeous new body of artwork will be available globally. Stay tuned to this email newsletter to be the first to know when pots are available, as well as to receive discount coupons on certain styles of pottery next Monday, April 11th at noon CST.

moon-mug-text, Cherrico Pottery, Julia Eckart

If you haven’t heard the news (like in this awesome article crafted by the St. Cloud Times) we set a new pottery world record! The world record pots are currently in the kiln and will be available soon. You can watch the attempt below:

“…push the envelope and provide a reason for people to be excited and inspired to be human.”

Elon Musk, qtd. on 60 Minutes

The_Summit_2013, Elon Musk, Wikipedia

Video and photo credit: Julia Eckart PhotographyWikipedia photography.