Towards A Standard: Searching for Beauty

Enter the Inspirational Pottery and Book Pairings Giveaway (active until January 27th, 2017) and you could win one of our best Nuka Cobalt Mugs paired with a copy of “A Potter’s Book” by Bernard Leach, totally free. This story tells how “A Potter’s Book” inspired the creation of our “Standard Ware” line of pottery.

Bernard Leach dedicated “A Potter’s Book” to all potters. In additional to giving the reader everything he or she needed to create a life as a potter, he encouraged potters to aspire to a higher calling. Leach coined the term, “Towards A Standard” because he wanted potters to continually search for beauty.

Pots are like people. Some are thick and some are thin. A crack or chip in a mug resembles a scar in our skin. If your favorite coffee mug chips, do you throw it out? I sure don’t. I generally love it until it breaks completely, until the end of it’s life.

Leach was searching for beauty, but he admitted that beauty is arbitrary. Not everyone sees beauty the same, but through a lifelong investigation of historical pottery and open minded critique of ourselves and our pots, we might get closer to discovering more honest standards of beauty.

“It must always be remembered that the dissociation of use and beauty is a purely arbitrary thing. It is true that pots exist which are useful and not beautiful, and other that are beautiful and impractical; but neither of these extremes can be considered normal: normal is a balanced combination of the two.”

Bernard Leach, “A Potter’s Book” Page 44. Faber and Faber, 1940

New Year’s Pottery Giveaway: Inspirational Pottery and Book Pairings

Happy New Year everyone! Let’s kick off 2017 with a pottery giveaway:

Inspirational Pottery and Book Pairings

Who doesn’t love curling up with your favorite mug, a hot beverage and a great book? This giveaway pairs Cherrico Pottery with books that have directly inspired, and that continue to inspire, the artwork of potter Joel Cherrico. You can win one of 10 prizes ($1,082 total value to 10 different winners) totally free:

Have you caught any of our Facebook LIVE videos? You can tune in and watch Cosmic Mugs being created in real time and to ask me questions by simply subscribing to our Cherrico Pottery Facebook Page.

“…it’s about this mantra of, ‘Is this generous? Is this going to connect? Is this going to change people for the better? Is it worth trying?’

Seth Godin, author of “Purple Cow” qtd. in Episode #138 of The Tim Ferriss Show

Quick Pottery Christmas Gifts: $15 Funky Bowls and $39 Random Cosmic Mugs

Available for Christmas delivery nationwide if you purchase today before 11:59 CST only! We are diligently packing all Holiday pottery orders tonight and bringing them to the Post Office tomorrow for Priority Mail Shipping. Here is your chance to snag a great deal on some of our most affordable mugs and bowls:

$39 Random Cosmic Mugs with Free Nationwide Shipping

$15 Funky Bowl Sale

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Happy Holidays to you and yours!

“I think it [Art] is a vehicle that connects people with their internal life and the external world. It’s a vehicle which helps us fine tune our relationship with both the external and internal lives that we have.”

– Jeff Koons, quoted in this video interview with Charlie Rose

 Photography: Nicole Pederson and Wikipedia

70% off Cosmic Cups and 4 more Cherrico Pottery Holiday Deals

Fresh pots! If you caught this email right away, you can watch me unloading a kiln LIVE on our Cherrico Pottery Facebook Page. I’m unloading a kiln full of Cosmic Mugs with some deep blue glaze tests. If you missed it, you can always catch the replay on our Facebook Page here anytime.

5 awesome deals for pottery are still available for this week only, arriving anywhere nationwide in time for Christmas. Coupon expiration: Thursday, December 15th 2016. Please purchase by December 15th to guarantee nationwide arrival before Christmas. Happy Holidays to you and yours!

70% off all Cosmic Cups

Coupon Code: HOLIDAYCOSMIC70

$15 Funky Bowls

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50% off all Nuka Cobalt Pottery

Coupon Code: HOLIDAYCOBALT50

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40% off all Mountain Pottery

Coupon Code: HOLIDAYMT40

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$39 Cosmic Mugs with Free Nationwide Shipping

Coupon expiration: Thursday, December 15th 2016. Please purchase by December 15th to guarantee nationwide arrival before Christmas. Happy Holidays to you and yours!

“At my St. Ives workshop each summer we are asked by three visitors out of four for colour and yet more colour; blue, and the more intense the better, is easily the favourite.”

– Bernard Leach, A Potter’s Book, “Towards A Standard,” pg. 36, Faber and Faber, 1940.

 Photography by: Nicole Pederson

5 Cherrico Pottery Holiday Deals

Whenever I can create a surplus of pottery, we can offer you great deals. Please enjoy these 5 awesome deals for pottery that will arrive anywhere nationwide in time for Christmas. Coupon expiration: Thursday, December 15th 2016. Please purchase by December 15th to guarantee nationwide arrival before Christmas. Happy Holidays to you and yours!

$15 Funky Bowls

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(NEW) 70% off all Cosmic Cups!

Coupon Code: HOLIDAYCOSMIC70

50% off all Nuka Cobalt Pottery

Coupon Code: HOLIDAYCOBALT50

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40% off all Mountain Pottery

Coupon Code: HOLIDAYMT40

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$39 Cosmic Mugs with Free Nationwide Shipping

Coupon expiration: Thursday, December 15th 2016. Please purchase by December 15th to guarantee nationwide arrival before Christmas. Happy Holidays to you and yours!

“It’s the small things, done consistently, that are the big things.

Tim Ferriss, author, quoted in his new book Tools of Titans

 Photography by: Nicole Pederson